Custom hold messaging can be used to deliver high-quality, professional customer service as well as showcasing a more polished image for your business. Smaller businesses can even use custom messaging in combination with auto-attendant features to project a larger, more professional image than may otherwise be possible.
Messages on Hold – continuous loop of music and messaging that plays as callers wait to speak to a business representative. Messages On Hold present a mix of marketing messages and customer service information that is mixed with music to play in a loop for callers waiting on hold.
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It's a place most of us have been before: Knowing that you have no option if you wish to get the help you need, you reply, “Sure, I’ll hold,” and politely wait. If you have never been through what comes next before, you are lucky. If I am being completely honest, I am slightly envious.
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The first step is to realize that writing a script isn’t like writing an article or any other kind of copy. Most kinds of writing are meant to be silently read by a single person. Yet, writing scripts is different because it’s meant to be read out loud by a specific person.
It seems pretty self-explanatory: on-hold messages are messages that play “on hold” over your telephone system. These professionally produced recordings are also an integral part of your company’s marketing strategy. By providing timely, relevant information about your business, an on-hold messaging program reinforces current marketing campaigns and builds brand recognition. This in turn increases call retention by improving the caller experience. To top it all off, it also increases sales by targeting key demographics.
The difference between writing a script and writing for print is that scripts must be written for the ear and written for effective delivery by voice talent. It must be written in a conversational tone. When you create a script that’s listenable, your callers will better understand your business.
These hold advertisements can help you sound more professional, and make more progress on every phone call. Give your callers the right information and you can start more of the conversations that you want to have with them. Here’s a sample of an actual on dental hold message playing on a Yealink System
On Hold Message - What's Yours Saying: http://www.thephonevoice.com to get your recorded phone messages!
Tone - select the right tone for your business brand. If your target market are young millennials, then the script would most likely include some slang words, be quite laid back and the script would be recorded in an energetic tone. If you primarily service the business market, then the script would be more articulate and recorded with a more professional tone.
With measurable results and complete customer service, we have EVERYTHING under one roof. Even other ad agencies use us. We partner with our clients to develop continuously evolving marketing approaches. Our strategies dynamically adapt to their business for maximum R.O.I. Try us, you’ll see why we’ve been non-stop since The Backstreet Boys sang “I Want It That Way”!
With a strong commitment to customer service and quality on hold messages, AyerPlay has continued to be an industry leader, with over 7,000 clients nationwide. Let AyerPlay help you target your clients with effective on hold message programs for your business.
Hold on! When it comes to a client call, you want to hold it, not drop it. Hold on to your clients by making sure they hear about your products and services while on-hold. Or, keep your callers engaged with creative trivia and consumer tips related to your business. Our talented copywriters and amazing voice-over talent will keep your customers entertained and informed while they hold on tight. Give your callers something to hold on to with Dynamic Productions.
Fantastic service and a very speedy turnaround. Would not hesitate to use Messages on Hold again- thank you! Contact Us 1800 MESSAGES (1800 637 724) +61 8 9260 4444 [email protected]
Informational message on hold sections make user of wait time by providing the caller with product, service or support information. This is a good opportunity to cross sell items to the caller that they may be interested in, provide detailed location descriptions and general business background information.
The Perceived wait time could frustrate a caller if he feels the time on hold is excessive. Even if he is on hold for a few minutes – it may seem longer.
Unfortunately, it gets worse. Due to general sloppiness when it comes to setting the volume level for music on hold, a form of distortion known as “clipping” can appear, and regularly does if you’re willing to believe personal anecdotal evidence. If you want to know about the science behind clipping, then Wikipedia will tell you everything you need to know, but for those of us who have things to get on with, we can get by just knowing that when something is played too loud down a phone line, the sound starts to distort and sound really horrible.