Hiring a specialized on hold messaging company can get expensive. As a more affordable alternative, you can use pre-made, ready to use on hold messages and music, like the examples we mentioned earlier.
If it is a genre, hold music, it's fair to say, is a troubled one with few hits. It's not really meant to be loved or even listened to — it's meant to communicate something specific: Don't hang up. (Cornell makes this plea specifically at the end of his song.) Silence is believed to be a death knell for phone calls — people will simply think the line is dead and hang up. This is true even on non-hold calls; it's why phone companies transmit something called a "comfort tone" over phone lines, a barely audible synthetic noise that signals a connection is still there.

Phone Greetings. Does your business greet callers professionally? Make sure your Auto Attendant, IVR, or voicemail presents a positive message. MusicOnHold.com has fast turnaround and reasonable rates on recordings that greet callers, provide acd/queue greetings, give directions, take a message, and more.
This is your opportunity to demonstrate professionalism and communicate directly to your caller. You should provide as many sections as required, depending on how long you expect the average caller to be on hold. Usually, 6-10 sections of dialogue are sufficient.