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The intro greeting should be a reassurance that the caller has reached the correct organization along with general information about the company, and information that you want the caller to have on hand. Good information to provide at this point might include organizational slogans, years in business and general product information.
Let’s face it, customers who call to a business don’t want to be on-hold. The best on hold message is no hold at all!
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It is vital that you put your most important messages first, it’s all about interest and impact. It is a ‘Fact’ that 90% of callers put on hold without dialog or music will hang up within the first 40 seconds and 34% of those callers will be lost forever. Callers stay on hold up to three times longer with on hold messages.
Why wouldn’t you give the same attention to the tool that keeps your callers on the line? "As a species, if you like, we feel like music helps us. That's the only way you can explain it persisting for so long." –Professor Adrian North,Head of the School of Psychology and Speech Pathology at Curtin University, Huffpost.com How to Choose On Hold Music for Your Business
You also need to factor in your average wait time. If you know your callers will be listening for a while, choose something other than rock or alternative, which creates the perception of longer wait times.
Length – if your callers typically wait 2 minutes at a time, then at least 2 minutes of programming should be the goal. The idea is to ensure the callers don’t hear repeated messages every time they call. A typical on-hold message is 4-8 minutes in length.
Instead of writing to inform people or to entertain them, you need to write your script as a way to create a conversation. You need to imagine what someone would say to another person and then put it on the page. Don’t be afraid if it feels like you’re talking to yourself — that just means you’re writing well.
After the “message before answering”, the waiting announcement is immediately cut. Hold messages scripts are very powerful for you to keep your callers interested and reduce the tendency of drop calls. Here are some additional samples of hold messages scripts you can use for your business: General Business - On Hold Example
CMB Voiceovers: to work with our clients and provide the best possible voiceovers for their projects. To go that extra mile in both service and satisfaction, making sure we deliver every voiceover with a smile.
It is recommended that you refresh your On-Hold Promotions every 3-4 months to keep your customers engaged in your current promotions. Why should I update my On-Hold Promotions? No Updates 3 Updates - Pay in Full [ + $400.00 ] Save $60.00! - Billing Details 3 Updates - Pay as You Go [ + 0.00 ] Save $40.00! - Billing Details Add a Music On-Hold Player [ + $99.00 ] willl be put on-hold If there's a 'silent line' 60% The content of your On-Hold Messages can become outdated or stale if used over a long period of time. It is recommended that you refresh your Promotions on Hold every 3-4 months to keep your customers engaged in your current promotions.
Talk to your customer before you even pick up the phone. On hold messages are one of the best ways to communicate with your customer audience.
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Sample 4 – “We appreciate your patience while we are assisting other customers. Kitchens Plus has the largest selection of granite countertops in the state. Our design professionals will assist you in selecting the granite that is right for you, then they will walk you through every step of the design and installation process. Thank you for holding.”