Over 16% of callers make purchasing decisions based on the messages they hear while on-hold, even if the messages aren’t about your company.
Let’s drop some jargon: Caller retention. Customer satisfaction. Reducing churn. If you care about any of these, hold music should matter to you. Music affects mood. It can even have an effect on purchasing and decision-making behavior. Skip the sponsored Instagram posts of avocado toast; hold music is a bonafide influencer!
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Humor is a gift you can give to your callers. It lightens the mood, relieves stress, and can even ignite those random explosions of joy known as laughter.
A Holdcom Consultant will review your script to check for grammar & syntax and verify any necessary pronunciations before submitting to production.
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Generic Introductory GreetingAccount Information IntroductionLaw Office IntroductionManufacturing Introduction
Think of the time during which your business phone line has anyone on hold as an opportunity. Leading message/music on hold (MOH) systems help ensure you don't lose current and potential customers or clients during poorly utilized moments on hold.
6. Full Waiting Queue Message. What the caller hears when the waiting queue is full. Sample Scripts: “We are currently experiencing high call volume. Please leave a message with your name and phone number and we will return your call as soon as possible.”
Fast, efficient, competitive, friendly. Getting great service from Birmingham Telecom and will be continuing to use them for our phone needs. Thanks Brian and team
6. Full Waiting Queue Message. What the caller hears when the waiting queue is full. Sample Scripts: “We are currently experiencing high call volume. Please leave a message with your name and phone number and we will return your call as soon as possible.”
Pay as You Go and pay only $145 per update (regular retail is $159 per update). That's a savings of $42! Your credit card will not be billed if this is your first time submitting voicemail scripts. You will billed each time you submit your new scripts or every quarter, which ever comes first. If your invoice date is less than 90 days before the end of the next quarter, then you will be billed on the following quarter. (ie. an invoice date of February 16th will be billed on June 30th. February 15th will be billed on March 30th).
4. SET A BUSINESS TONE BEFORE THE CALL CONNECTS. A set of on-hold messages & music helps to establish a tone for your business before the caller ever connects with an employee.
Here are a few things to keep in mind to have a killer script your callers will be receptive to: Speak to your audience: When creating a script, make sure you know WHO you’re talking to above anything else. Is it moms, teenagers or middle-aged men who like golf? Appeal to their interests in relation to your business with a captive voice, and they’ll be much more willing to listen (and be patient while doing so). Time it appropriately: You know your business better than anyone else, so as such, you’re probably aware of a caller’s average hold times. While this can vary with growth and other factors, make sure you record enough messages to fill the time so a caller isn’t stuck hearing an eternal loop of the same 3 messages. They’ll thank you for it by being far less irritated. Stay current: Some companies have seasonal sales and changes, so including this in your script as the year progresses means you remain relevant with the latest and greatest. For example, during the holidays you can say “Seasons greetings from Fletcher’s Flowers...” or something similar. You can also include event notifications, advertisements, and other informational messages so they learn more about your business. Be natural: Think about how you’d like to be talked to. Typically, a robot isn’t the first thing that comes to mind. Writing for auditory purposes elicits a different approach than writing for digital or print. Make sure whatever your script is that you read it aloud, and test it out on coworkers or friends. If they get bored or disengage, chances are, your callers will too. Know their path: What’s your end goal for what you’d like your caller to accomplish? Tailor your messaging to them based on what you come up with. If you’d like to upsell, consider using some on hold time to discuss a company-wide promotion they can take advantage of, or a fun fact about your industry they wouldn’t know. Give a call-back option: If your phone system has the feature and a caller doesn’t have time to spend on hold, offer them the option to receive a callback without affecting their position in line, or to leave a message. This can alleviate the stress of waiting.
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The problem, in my mind, is that every single one of these articles misses the point completely. Even if you implemented a call centre system that detected and automatically played someone’s all-time favourite music while they waited, a facility which is possibly not that far off, most music when played down the phone just sounds terrible. Butchering a song that someone actually likes is unlikely to improve the waiting experience.