Hold music gained mainstream popularity in the early aughts. As cell phone customization became more of a focus, ringback tones gained popularity. People carefully chose the song to play in lieu of ringtones for incoming calls. It was a chance to control the call experience and showcase your personality before you even said hello. By the time the first US national carrier offered ringback tones in 2004, it was a multibillion-dollar industry. Hold music keeps your callers distracted from the wait. Why Use Hold Music at All?
So, given that hold music is such a powerful potential source of frustration, why do companies continue to get it wrong? Reading the articles that are out there, there seems to be a lot of speculation regarding the best choice of music to placate or even entertain customers while they wait in your queue. Some common suggestions include “Hanging On The Telephone” by Blondie, or Lionel Richie’s “Hello, is it me you’re looking for?”. Or how about looking up the customer’s record in your call centre CRM, grabbing their date of birth, and playing something based on their age range - pop for the under 25s and presumably something fusty for the oldies?

We specialize in affordable, customized audio production for your business telephone system. Why play a radio station or take a chance on your customers hanging up while waiting because they only hear silence while they are waiting to talk to you? Now, for just $99, we can write and produce an effective, professional, on hold marketing program that will enhance your business image, increase sales and educate your customers about all the products and services you can offer them! After you’ve looked around and listened to the quality of our samples, click on the “Place an Order” tab and leave some information so we can contact you and start working on your customized script. Or, click “Email Us” to ask any specific question about your business and how we can serve you. We can also provide you with a digital on-hold machine that is specially designed just to play your messages over and over through your phone system. This machine also includes a removable USB thumb drive that will play the new messages we send to you. Set-up is easy and changing your messages to keep them fresh, topical and reflective of specials and promotions going on is even easier Call us toll free today or E-Mail us with your name and phone number and a representative will contact you within 24 hours. Your satisfaction is guaranteed.
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