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Generic pop songs perform better than those with prosocial lyrics or instrumental music. It turns out people calling in with grievances don’t want to hear songs about helping the world, and stereotypical elevator music triggers anger when on hold for extended periods.

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Working with Holdcom to keep your program up to date is easy. Just tell your Client Relations Representative and Script Consultant the information and they’ll revise your script. They can replicate your advertising from newspaper or television ads, follow your social media updates, and check your website.
Typically, if you what to use copyrighted music in your project, you must obtain two licenses - a Sync (Synchronization) license from the publisher and a Master license from the recording label. .

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With over 1,000 pre-licensed music tracks, in many genres, you’re sure to find the perfect background music for your messages.
Yes. Holdcom can readily incorporate client supplied audio components (with permission and licensing) into its Message on Hold programs. Upon request, we can include messages from CEOs and Presidents, company jingles, radio excerpts, television ads, or any other existing content.

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Hold music gained mainstream popularity in the early aughts. As cell phone customization became more of a focus, ringback tones gained popularity. People carefully chose the song to play in lieu of ringtones for incoming calls. It was a chance to control the call experience and showcase your personality before you even said hello. By the time the first US national carrier offered ringback tones in 2004, it was a multibillion-dollar industry. Hold music keeps your callers distracted from the wait. Why Use Hold Music at All?
Slow your roll—there’s a lot more to hold music than just genre. A phone line isn’t a state of the art speaker system; its primary function is to make sure the call is connected. Volume changes, frequency, and distortion are all elements to consider when choosing hold music.

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Verbal Content – generally, you should use 100 words to make up 1 minute of content produced with background music. In other words, one to two paragraphs per minute. The topic can range from product promotions to general company information.

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    Here’s what happens to our two example tracks when we use some amplification to introduce clipping into the mix:

    On-hold messages allow a company to market to the caller while keeping her on the line. A phone company can use on-hold messaging to tell customers about a new service or feature; when the caller reaches a live person, she has an immediate opportunity to ask about a feature mentioned in the message. On-hold messaging also allows a business to
    You have reached {COMPANY NAME}. Please be assured that your call will receive the time and attention it deserves when we return to the line.

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    If you need to use menu options for directing calls, try to keep these as short as possible, for example... “Thank you for calling Media Music Now. So that we can connect you to the most appropriate department, please choose from the following options: press 1 for general enquiries, press 2 for help with downloads and 3 for any other enquiries.

    Yes. Depending upon your phone system and its capabilities, the majority of our clients have the ability to play specific messages at specific locations.
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    Calls overflow to the voicemail box if they can’t be answered during business hours. This may be during unusually busy periods or if there is no one to take the call.

    Frequent prompts can make people feel like they’ve been on the phone longer than they actually have. I’m sure you’ve been there – you’re on hold and the voice keeps telling you that your call is important and someone will be right with you.
    Our premium service puts a huge library of music backgrounds and prerecorded messages right at your fingertips. Choose from music backgrounds in every imaginable genre and pre-recorded messages created for a wide variety of industries -- from automotive to retail and everything in between.

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    2) An experienced and reputable on-hold messaging provider uses a royalty-free music, or they should offer licensing as part of the price.

    A state-of-the-art virtual phone system from AccessDirect helps small and medium businesses deliver highly professional call management services and project a big business image. The small business automated phone answering system comes with premium call management features to deliver a quality customer interface to every caller. FREE TRIAL OFFER.
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They offer a great service and the information provided makes it easy when choosing the right phone system.

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That said, despite having the tools to get it done, you may still be wondering how to actually sit down and create on hold messages. At its essence, your script is the business’s framework and what sets the stage for how callers interact with you. The only other 2 alternatives are your front door (if you have one) and your website.

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