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2. YOU HAVE A CAPTIVE AUDIENCE. The time that your callers spend on hold is time when they are a captive audience. Providing messaging when callers are on hold helps occupy and entertain them to some degree; and most importantly, your business can make the most of that captive customer time.

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As an essential component of your marketing and customer service efforts, Message on Hold will reinforce your organization’s message in other mediums. Its effectiveness can be judged by satisfied callers, ready to do business. Often, our clients report that their Message on Hold programs informs their callers about products, services, or promotions that the callers were previously unaware of.
Until recently, it has not been possible to have cell phone music on hold and most people assume it is impossible to have any audio on hold, since there is no “hold button” on a cell phone. However, now there is a way to provide music on hold or messages on hold on your smart phone using the RingCentral virtual PBX service app. .

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On-hold messages let your customers know you haven't forgotten about them, and they are also a great advertising tool. While your customers are on hold you can tell them why your company is the best, or tell them about new product offerings. You pay only once for production, then the air time is free!
So, given that hold music is such a powerful potential source of frustration, why do companies continue to get it wrong? Reading the articles that are out there, there seems to be a lot of speculation regarding the best choice of music to placate or even entertain customers while they wait in your queue. Some common suggestions include “Hanging On The Telephone” by Blondie, or Lionel Richie’s “Hello, is it me you’re looking for?”. Or how about looking up the customer’s record in your call centre CRM, grabbing their date of birth, and playing something based on their age range - pop for the under 25s and presumably something fusty for the oldies?

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It's a panoptic experience, being on hold while listening to someone singing about being on hold. Depending how long it takes for someone else to join the call, you could be listening for awhile. The music builds as time goes on, culminating in a spoken verse that begins: "Well, let me tell you all a story / about a man who was on hold all day..." This unusually self-aware song is the default music for a conference call service called UberConference, where "I'm On Hold" plays on a loop for anyone who calls in early, on almost every call that doesn't start exactly when it's scheduled to (or doesn't ever start at all). It's selected by nine out of ten call organizers, and plays over a million times per month, says Craig Walker, CEO of Dialpad, owner of UberConference.

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    A study by Infomax inc found that callers tend to stay online for 25% longer if there is a mix of on hold messaging and not just plain music. So you need to mix it up.

    One of the best features of call monitoring is the ability to listen to and participate in live phone calls.
    For example, if you have the same people calling multiple times a week and being put on hold for long periods of time, it might be useful to update your messaging more frequently so they are getting value out of the time they are spending on hold. The more specific and targeted your voice messages are, the more impactful and successful they’ll be as a marketing tool.

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    “We have people call us back and ask us to be put on hold because they want to share it with their friends. We love the humorous approach.” - Susan Penman / Town and Country Hotel San Diego (Hear a sample)

    We have an old at&t Merlin phone system and that could be the cause of volume issue but not sure. If you buy this box and volume is too low for cell phones, I recommend buying the IBOOST to solve this problem.
    “The human brain reacts differently to different types of music, eliciting very specific emotional, physical, and behavioral responses, almost as if music were a map, communicating emotions to a brain even better than words. As in conversation, different inputs stimulate nearly all of the brain.”

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    You’ve heard the basic format for on hold messages before: “Thank you for holding. A representative will be with you shortly…” But there’s far more to an on hold message than the same robotic voice over and over.

    Our elevator is a work in progress, so I haven't actually tried it for the intended purpose, but I'm convinced that it will work fine.
    All our lines are busy at the moment, please hold and you will be connected to an operator as soon as possible.

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    They are one of the most professional organisation we have dealt with, as their communications and coordination are second to none. Messages On Hold, have provided us with a fantastic messages & advertising on Hold Music for our office's New Phone System, and having it in operations for the past 2 Business Days it has already provided some awesome reviews from our Business clients. I recommend this organisation "Messages On Hold" for anyone who needs of Voice Recordings Advertising On Hold Messages, I wouldn't look anywhere else. Thank you Team. 2 weeks ago 3 weeks ago
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1.) En estos momentos todas nuestras líneas están ocupadas. Por favor, tenga un poco de paciencia, en seguida le atenderemos -PAUSA- ¿Ha visitado ya nuestra página web www.johndoe.com? Sus preocupaciones nos importan, por favor, manténgase a la espera, le transferiremos lo antes posible. -PAUSA- Un momento por favor. El próximo miembro del equipo que esté disponible le atenderá en breve.

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Thank you for calling Sommers Plastics. Someone will be with you shortly. While you are waiting please listen to Sommers’ latest news, product information and help us celebrate….

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Seasonal and time sensitive message encompass information that may be relevant for a limited period. Common areas of focus might be season products – such as pools or outdoor equipment, special events and holidays, disease awareness and prevention and time limited promotional discounts.

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Sure! If you can hear it on the phone, we can produce it and bring it to your callers. We do Auto Attendants, Phone Trees, After-Hours/Closed Messages, Voicemail Greetings, IVR Prompts, Conference Call Messaging, Holiday Messaging, and more.

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