People don’t like going on hold, but you knew that. Funny, considering the early telephone users had to wait to be connected anyway, but now we expect an immediate connection. Think back a couple of decades to the dial-up era. You probably remember the time it took for AOL to connect—and the sounds that went with it. Now, a web page that takes more than a few seconds to load is inexcusable.
3.) En estos momentos todos nuestros empleados están ocupados. Le transferiremos lo antes posible. ¿Ha visitado nuestra página web www.johndoe.de? Ahí encontrará un resumen de nuestros productos y servicios. Su llamada es de suma importancia para nosotros y por eso nos dedicamos a dar tiempo a nuestros clientes. Lo sentimos, todas las líneas siguen ocupadas y por eso le rogamos que tenga un poco de paciencia.

If it is a genre, hold music, it's fair to say, is a troubled one with few hits. It's not really meant to be loved or even listened to — it's meant to communicate something specific: Don't hang up. (Cornell makes this plea specifically at the end of his song.) Silence is believed to be a death knell for phone calls — people will simply think the line is dead and hang up. This is true even on non-hold calls; it's why phone companies transmit something called a "comfort tone" over phone lines, a barely audible synthetic noise that signals a connection is still there.
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