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It seems pretty self-explanatory: on-hold messages are messages that play “on hold” over your telephone system. These professionally produced recordings are also an integral part of your company’s marketing strategy. By providing timely, relevant information about your business, an on-hold messaging program reinforces current marketing campaigns and builds brand recognition. This in turn increases call retention by improving the caller experience. To top it all off, it also increases sales by targeting key demographics.

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Have you really taken the time to think about what your customers are listening to On Hold, and how it’ll affect your business? Messages On Hold will help you Sound Better and Sell More.

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Can I have messages on hold without an expensive new phone system? Published on July 31, 2020 by Bruce. In the past, businesses needed to have a sophisticated phone system to have messages on hold play for their callers. It required adequate hardware and equipment to be compatible with on hold messaging, including multiple telephone lines, PBX systems, or complex VoIP phone …
The most common codecs are G729 (compressed) and G711 (non-compressed). They are designed to compress human speech, and often cause a loss of audio fidelity — which is worse in some languages than others. On hold music that has been specifically designed for that purpose, to be used with VoIP systems and codecs, can sound great. But it is not easy to come by.

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Forming first impressions is an important part of building strong relationships with people. Many times, the first contact between a customer and your business is on the phone. It is estimated that 70% of business callers experience some type of hold time and that time spent on hold can be the first impression of your company. This can influence whether your caller chooses to do business with you.

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On hold messages and ads are growing in popularity, but there are still plenty of businesses in Australia that don’t realise that their phone is a marketing tool. Think about it – having professional and marketing-driven on hold messages is like having a really great salesperson on the phone with your customers every time they call.

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    The biggest advantages are that it’s free and you have the ultimate flexibility in what you can say. If you plan on using background music make sure you’re using music that is safe to use in commercial projects. Also check out the technical requirements of you business phone system and learn how to format on hold music for phone systems.

    Our awesome Cloudstream player allows you to update your message on-hold productions via the cloud. Connect to a standard wired internet connection, Wi-Fi or update without a network connection using a USB flash drive. Our revolutionary player also allows you to stream business background music from a second zone. One player does it all!
    Why wouldn’t you give the same attention to the tool that keeps your callers on the line? "As a species, if you like, we feel like music helps us. That's the only way you can explain it persisting for so long." –Professor Adrian North,Head of the School of Psychology and Speech Pathology at Curtin University, Huffpost.com How to Choose On Hold Music for Your Business

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    Once you’ve selected a professional on-hold messaging voice-over artist, we can help you hone the script prior to recording. After recording, we’ll mix the voice-over with your selected library music track. There are lots of great sites to buy library music. We frequently use Audio Jungle, but there are many others.

    “The on hold messaging for Discount Parts Exchange has a great mix of humor and relevant information. The voice talent is excellent and seems to be a great fit for their target audience.” - Mike Kurtz / On Hold Messaging Association's MARCE Awards Judge
    Waiting queues allow your callers to wait on you on the line but you should not exceed the waiting time for more than 5 minutes. A queue announcement can also be introduced after the “message before answering”. After the “message before answering”, the waiting announcement is immediately cut.

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    Give your callers a better on-hold experience by adding phone hold music and information. Contact us to learn more about our music on hold system.

    Communicate with our team to tell us a little bit about your business and goals. Our talented writers will create the script that is right for you. Only after you approve the script it will recorded by the voice talent of your choice.
    Ready to begin a fresh, new marketing plan for your business? Click one of the services below to get started! A longtime leader in the on hold message industry, AyerPlay is prepared to take your business to the next level!

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    When you begin to consider what callers on hold should hear while they wait, be sure to focus on your callers and their needs. Think about: Why are they calling? What would keep them interested and even inspired? Remember, on hold messages shouldn’t be a hard sell, but rather a soft sell or conversation with people who have reached out to you, and are in an excellent position to make buying decisions based on what they hear while on hold.

    Spectacular Hollywood-style studio sets you just won’t see elsewhere. Glossy marble floors, huge triple plasma screen monitors, scrolling tickers and our spectacular network news and talk show formats. Each of our studio sets can be completely customized for your video.
    IMS Telephone On Hold Player Computer based messages on hold and music server This software mixes and plays music and messages to your callers while they are on-hold or being transferred. One of the main advantages of using a computer is automation (eg. date sensitive messages) and easy user control over messages.

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Phone Download – The content is sent through your phone lines and loaded onto the equipment.

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There are three parts to a perfect on hold message: the script, the speaking tone and the written tone. And of course, there is also the music, which plays a big part in representing your business brand.

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Most business-class phone systems come with a library of pre-recorded on-hold messages or music for you to choose from. They also typically allow you to upload your own, giving you the opportunity to customize your callers’ experience while they wait.

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