Yes, a new On Hold Messaging program would surely make you the envy of the neighborhood, but before you start bragging about your on hold messaging prematurely, make sure you have a telephone system with a working Music On Hold (MOH) interface.. Don’t confuse a few multi-line phones with hold buttons for a telephone system.
When your company phone rings, that caller becomes a prospect. The brief time spent on hold, can be an extremely powerful marketing tool. - See more at: http://ilaudio.com/message-on-hold/#.VIyNuHtq3kY

Record and play the message while the caller is waiting to be connected. An excellent way to professionally introduce your business to the callers and set it apart from the competitors.
This brings up the ever-present question of appropriate branding for your business. At a funeral home, Green says, you don't want an upbeat pop song, for obvious reasons. Mark Malekpour, who works at Beatsuite, a music library which sells a variety of songs specifically for hold systems, says that companies too often want popular music. "For an insurance company, you don't want something from Queen or U2," he said. "When you're choosing music for an insurance company, it shouldn't feel happy or feel good or lighthearted, because insurance is something you have to have, and you want to think, 'These guys get what insurance is all about.' " (Beatsuite's bestselling hold song is called "Inspiring Innovation," which is tagged as: "Success, achievement, and trustworthy.")