If it is a genre, hold music, it's fair to say, is a troubled one with few hits. It's not really meant to be loved or even listened to — it's meant to communicate something specific: Don't hang up. (Cornell makes this plea specifically at the end of his song.) Silence is believed to be a death knell for phone calls — people will simply think the line is dead and hang up. This is true even on non-hold calls; it's why phone companies transmit something called a "comfort tone" over phone lines, a barely audible synthetic noise that signals a connection is still there.
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On Hold Messages going over 400 words will incur a charge of $40 for each additional 100 words.
Corporate cost-cutting and new technology have resulted in the advent of automated systems that can make the on-hold experience even more frustrating. It can feel near-impossible to get a human on the phone these days, which a national survey conducted by Consumer Reports found to be Americans' second-greatest annoyance, after hidden fees but beating out inaccurate weather reports and dog poop. Green observes that often people call as a last resort, because something on the website wasn't clear, perhaps, and they really need an answer quickly. So callers are captive listeners, a state often associated with the gridlock of waiting, whether in line at a Starbucks, in a dentist's chair, or in the proverbial elevator making its slow way up.