You have a captive audience on hold. On-Hold messages—while they wait even for a few moments— are very important for any business. Especially if you have a customer service line or you conduct any kind of business over the phone, then you need a message on-hold production provided by our division OnHoldAudio.net.
A dedicated Holdcom Script Consultant will write your script based on your input, and marketing and customer service materials. Or you can write your own.
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Verbal Content – generally, you should use 100 words to make up 1 minute of content produced with background music. In other words, one to two paragraphs per minute. The topic can range from product promotions to general company information.
However, not all businesses who field customer service calls are entirely unsympathetic to your plight. Some choose to make your wait as pleasant as possible by poking fun at the situation.
Corporate cost-cutting and new technology have resulted in the advent of automated systems that can make the on-hold experience even more frustrating. It can feel near-impossible to get a human on the phone these days, which a national survey conducted by Consumer Reports found to be Americans' second-greatest annoyance, after hidden fees but beating out inaccurate weather reports and dog poop. Green observes that often people call as a last resort, because something on the website wasn't clear, perhaps, and they really need an answer quickly. So callers are captive listeners, a state often associated with the gridlock of waiting, whether in line at a Starbucks, in a dentist's chair, or in the proverbial elevator making its slow way up.
1. TO IMPROVE HOW LONG CALLERS ARE WILLING TO STAY ON HOLD. Statistics from a CNN survey cited by Chron.com state that “70 percent of callers who are placed on hold with just silence hang up within 60 seconds; of them, 35 percent won’t call back.”
Before we get into “Step-By-Step Guide to Custom On Hold Messages” it’s important to understand the value of having custom on hold messages for your brand. Business has always been done over the phone, and callers have always been put on hold, but as online shopping has surpassed brick and mortar traffic, over-the-phone sales have reached all time highs. A recent study by Marchex shows that Americans spent more than $1 trillion in mobile “click-to-call” commerce, and there was over 93 billion consumer-to-business phone calls from smartphones and this number is expected to grow to a whopping 162 billion by 2019, 70% of callers are placed on hold 62% of callers hang-up in less than 45 seconds 34% of callers who hang-up will never call back.
Mixes of Mozart and Beethoven’s classic symphonies are a great way to keep customers engaged as they wait to get on hold.
Typically it takes us 3 to 5 working days from receiving your order and ready to record script.
It’s about engaging your caller and giving them options with your messages. This requires upkeep, and an eye on average hold time (AHT) so you know how much to prerecord for your callers. If you’re not sure where to start, go to your coworkers for some ideas – it’s there you’ll get your script going.
5.0 out of 5 stars Solved our royalty-free hold music problem It works perfectly as advertised and solved our royalty-free hold music problem. When it arrived, we installed it with our office telephone system and have never needed to worry about it again. It has such a wide selection that callers get different music every time they call - it does not noticeably repeat. We even got a few compliments from clients in the first month (who had apparently got tired of our old 45-second repeating loop). Terrible product, will not work at all I have purchased 2 of them hoping it was a glitch but neither work, in addition I called support, no help at all, said they would call back-never did.
Record and play the message while the caller is waiting to be connected. An excellent way to professionally introduce your business to the callers and set it apart from the competitors.
From young, professional US – Neutral voices to Australian, Spanish, and UK voices.
Immediately and instantly introduces your business and represents it in a positive, and professional manner. Learn More
The Easy On Hold music jukebox now contains special categories of hold music that may help with cell phone music on hold quality: The Simple category contains pieces with fewer instruments, or sparse instrumentation. There’s a variety of complexity offered, but in all the Simple category is a good place to start looking for good sounding hold
"Messages on hold are often one of the most painful of customer ordeals. But when done right by Scott Greggory and crew with actual humor, it takes a customer hassle and elevates it to a customer experience you tell others about. Click through to check out a couple samples. They're addictive, and brilliant marketing." - Bill Cusick / Author & Customer Experience Expert