The most engaging messages are slightly unique in nature. They combine a mix of clever scripting and music. Slight humour is often used to promote a product or service and is usually quite effective. It's also very important to choose both the written and spoken tone that appeals to the characteristics of your audience. If your target market is the younger generation, a script that includes slang words and is quite laid back would be an excellent choice. If your target market is primarily business professionals, then a more articulate choice of words would be more suitable.
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I have used On Hold Audio by Advanced Productions since opening our law firm. The owner and all team members are professional, timely, creative, easy to work with and always on-point. I love their on hold voice selections; their on hold music selections are numerous and varied. I will not work with any other company for my on hold needs. Fausto is particularly amazing and their prices are very reasonable. All projects were delivered ahead of schedule!
Verbal Content – generally, you should use 100 words to make up 1 minute of content produced with background music. In other words, one to two paragraphs per minute. The topic can range from product promotions to general company information.
If you have a nice voice and more or less decent recording equipment, you can record your own on hold messages.
However, not all businesses who field customer service calls are entirely unsympathetic to your plight. Some choose to make your wait as pleasant as possible by poking fun at the situation.
On Hold Message 4 – Is there anything the caller should know about? This may be current news in your industry or seasonal promotion.
Every call placed to your business is a possible sales opportunity. Whether a caller holds for a few seconds, or a few minutes can make a big difference in the outcome of that opportunity. A customized, sales oriented message program from hpc will help you give your callers a reason to stay on the line.
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Remember that part about getting more bang for your buck when you use a professionally produced on hold program? Here's where it gets really interesting - if you're doing everything right, and answering the questions and providing information that your customers really need and want to hear, there's a good chance you can reuse the content you've already created. You can repurpose your Message On Hold as overhead announcements in your facility or store, as short videos, as website audio, and more. When you think outside of the box, there are many ways to take what you have and make it something more.
Best part is this is all done from your computer, your ads on hold programme is available online in a format suitable for your on hold player.
If you’re comfortable doing the recording in-house, but you aren’t sure how to put it all together, you could find a freelancer from a service like Upwork to handle this part for you. You’d select a freelancer to work with, provide them with your files and directions, and let them handle the rest.
Regular updates of your On Hold Message are a great way to show that yours is a practice committed, not only to professionalism and caring, but is also an integral part of the community.
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Hold music has a paradoxical purpose: Keep folks on the line, but don't draw their attention. DigiPub/Getty Images
Ultimately, your choice of hold music isn’t going to make customers happy if they’re being kept waiting for more than a few minutes, or endlessly passed from one team to another. There are plenty of technologies available to make the inbound call experience faster and more enjoyable although these will vary between different call centre solutions. If you’re not sure what tools you have available to optimise your inbound experience, your call centre software or systems provider will be happy to help.
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