If you are a small enterprise and want to project a business that is promoting itself at every opportunity, you can for a small outlay educate your callers while on hold about your products, services, website and more.
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Hold music is one of those subjects that unites people from all walks of life. No matter where you’re from or what your background is, the prospect of five minutes listening to poorly chosen music while your telephone gradually makes a painful imprint on the side of your head fills everyone with a justifiable sense of dread.
An educated customer is your best customer. So, if you had their undivided attention, what would you want your customers to know? On hold marketing offers the perfect opportunity to talk about the latest solutions in IT security solutions, share your experience and certifications, and assure prospective customers that they have made the right call! In fact, your phone system is a powerful marketing tool for your business, allowing you to easily update your messaging with the season, advertise your support services, or highlight a few customer testimonials. Inform callers of the technology manufacturers you work with, your 24-hour support line, or what they can expect when they work with you. Build your credibility by sharing information about your industry awards, experience & certifications, and more. Reduce the frustration of long hold times by keeping callers engaged with informative content such as details on the latest VoIP systems and Cloud computing. Choose voice and music that compliments your brand and company values.
There are many common myths and misunderstandings about music licensing. We’ve compiled a list to help you make the right decision about legally licensed music – click here to read more.
Your audio image is important. Phone contacts are often the first impression people have of your business. If they must hold on the phone, this is your chance to impress them with relevant greetings and telephone hold messages. Callers can be existing clients, future clients, potential customers, and they are all important. A professional voicemail recording boosts your credibility, and encourages prospects and potential connections to leave a voicemail when you can't answer the phon.
“Providing information on hold results in a 40% increase in retention of callers on hold... a 15% increase in inquiries... and a 12% direct increase for products and services mentioned on hold.” – US West Communications Study
5) Should you opt to write your own on-hold script to make it sound more personal, don’t forget to read it aloud yourself to see your long your message breaks. An experienced and reputable provider should include the creative copy-writing as part of the package.
Each of your telephone lines must be configured to use the built-in message on hold mailbox in program 3103. Press Intercom 700 Dial 300 (301 in version 3 systems) Press 72 Press 1 to record a message on hold Lift the handset and record your message Press # when finished
On hold messages are one of the best ways to communicate with your customer audience. Why? Because these messages allow you to talk to your customers before you even pick up the phone. Talented professional voice actors can record your voicemail greeting, company directory, call menu, and more. Greet all your customers with the most professional image possible.
Reach more customers. Give your callers something to listen to while waiting—not silence or the radio! Take advantage of the benefits of on hold messages and sell more.
We provide a range of could-based VoIP phones, from reputable brands that suit every task and budget. Get a Quick Quote Do you need an audio message creating quickly?
A high quality USB Digital Playback Unit automatically loads your program from a removable flash (also called thumb) drive that is provided with your Unit. This Unit runs 24 hours a day with no moving parts. The digitizing rate for our machines gives you the cleanest recording and playback possible.
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In an industry dominated by men, Courtney Casey, Director of Marketing for Accent Computer Solutions, Inc., is making her mark on the world of information technology. Courtney has been immersed in the IT field most of her life and has been molded into the tech savvy expert she is today. She began working for Accent while earning her Bachelor's degree from California State University, Long Beach. Known in the Inland Empire as the "Tech Girl," Courtney is a regular columnist for the region's newspaper of record, The Press-Enterprise. Her columns address topical news trends, new technology products, and offer advice on how to embrace technology or avoid common IT pitfalls. Serving San Bernardino, Riverside, Los Angeles, and Orange counties
So what can we do to avoid inflicting further musical misery on our own customers while they’re patiently sitting on hold? We could just go back to playing a ringing sound, or an intermittent beep just to let people know they’re still connected, but that would be awfully dull. The best compromise is relatively simple electronic music that doesn't have too much going on as the ideal choice for hold music as it requires far less refined sound quality to get a decent rendition down a telephone connection.
So that the customer will call you, right? If so, why are you missing the opportunity to let them know why you are the right choice?