That’s a big piece of a trillion dollar pie! The good news is, you don’t have to let all these callers off the hook. Studies show that with creative, professional sounding on hold messages your business will retain customers holding on the line (in fact callers will wait up to 3 times longer than silence or music), but you can also generate revenue by marketing additional products and services.
If you're just looking for something to fill the blank, we have a great selection of music tracks to satisfy any caller. Recent Posts 3 ways to keep a customer happy while on hold How to be a professional knowitall with on hold messages The Sound of Business through a Phone Greeting On Hold Messages & Radio Regulations: A Lesson From Toto Second Impressions Count More
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These sample message on hold streams demonstrate different ways to inform and entertain your callers. Live. 00:00. You'll hear voice mixed with music. Plus, listen for how Easy On Hold ® makes your messages sound fresh. Live. 00:00. Phones enhance voice and filter out music. That's why Transitions is a better way to message.
Image Audio SXPlus Professional Music On Hold Player with Extra Announcement from SD Card | for All PBX/KSU Phone Systems with MOH Jack | mp3, USB Flash Drive, SD Card
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Let’s drop some jargon: Caller retention. Customer satisfaction. Reducing churn. If you care about any of these, hold music should matter to you. Music affects mood. It can even have an effect on purchasing and decision-making behavior. Skip the sponsored Instagram posts of avocado toast; hold music is a bonafide influencer!
“Providing information on hold results in a 40% increase in retention of callers on hold... a 15% increase in inquiries... and a 12% direct increase for products and services mentioned on hold.” – US West Communications Study
source: How can i play music during a call in android jb samsung galaxy s advance? thisisaika Level 7 (Professional)
You might be thinking, “Great, thanks for the info, I’ll go pick something neutral, like classical, or upbeat, like pop.” Slow your roll—there’s a lot more to hold music than just genre.
Ultimately, your choice of hold music isn’t going to make customers happy if they’re being kept waiting for more than a few minutes, or endlessly passed from one team to another. There are plenty of technologies available to make the inbound call experience faster and more enjoyable although these will vary between different call centre solutions. If you’re not sure what tools you have available to optimise your inbound experience, your call centre software or systems provider will be happy to help.
If you're not actively planning content for your on hold program, and, say, play the radio on hold, you're not controlling what you're playing on hold. You're at the whim of a Radio DJ or program manager, who might play music that's unappealing to your callers or who might be producing and playing ads for your competition.
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Had dealings with Gordon today, brilliant service thank you very much. Great team at Birmingham Telecom. Always helpful.
Custom on-hold messages with background music, can be integrated into most telephone systems. Take advantage of your callers' waiting time to play important messages or broadcast your pre-made radio commercials. Companies spend huge amounts of money on advertising to get people's attention for just few seconds. So why not use this precious waiting time while you have the full attention of your callers, for free? It's the perfect opportunity to talk about your new products, mention promotions or remind people of what makes you stand out. Showcase yourself!