Where this creates an extra snag with music on hold is that the loudest part of a song doesn’t typically come in until the final chorus or reprise. This means that if you just listen to the first 10 seconds to check that your new hold music is working, then chances are you’ll be blissfully unaware that three minutes into holding (just as customers are beginning to feel irritated anyway), you start playing a sound like fingernails on a blackboard to them.
Have you really taken the time to think about what your customers are listening to On Hold, and how it’ll affect your business? Messages On Hold will help you Sound Better and Sell More.

We provide bespoke on hold messages, more and more business is conducted over the phone all the time so it’s important you’re presented in the most professional and courteous manner possible. You should never consider putting a caller on hold as a bad move. This is your opportunity to continue informing your caller of important and interesting information about your business. 94% of marketing budgets are spent on attaining calls 88% of callers prefer on hold messages to any other option 70% of callers hang up after 30 seconds of silence 34% of callers who hang up due to silence will not call back 25% of callers stay longer due to on hold messaging 20% of businesses sales increased with on hold messages
Only bring attention to a hold when: But no matter what, refuse your urge to use distastefully curt phrases like “please hold” and “one moment.”. You should always use custom on hold messages, not trite and irritating ones. Before putting a customer on hold, make sure you have a proper hold procedure in place.