Slow your roll—there’s a lot more to hold music than just genre. A phone line isn’t a state of the art speaker system; its primary function is to make sure the call is connected. Volume changes, frequency, and distortion are all elements to consider when choosing hold music.
Message On Hold is the most effective marketing tool for promoting your business to prospects, while providing customer service information to your customer base. Variously labeled as telephone on hold messaging, phone hold music, marketing message, telephone on hold message, on hold communication, on hold marketing, or another 50 variations, the programming you play to callers on hold is an essential communication tool. Think about it: who is more captive than a caller on hold?
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Website: https://www.onholdinc.com/mohblog/step-by-step-guide-to-custom-on-hold-messages/
A study by Infomax inc found that callers tend to stay online for 25% longer if there is a mix of on hold messaging and not just plain music. So you need to mix it up.
Have you really taken the time to think about what your customers are listening to On Hold, and how it’ll affect your business? Messages On Hold will help you Sound Better and Sell More.
OnSIP’s standard music on hold allows you to choose from three free channels: Jazz, Classical, and Elevator. If these sources aren’t the vibe you’re looking for in your hold music, subscribe to our enhanced music on hold service. With this enabled, you have access to thousands of online radio stations.
When your customers call they’ll hear the right message, right at point of sale. Every time you press the hold button you’re opening up a world of opportunities for both your business and your customers. “More than 70% of business calls are placed on hold.” – AT&T “Callers stay on the line up to 25% longer when provided with On Hold Messaging versus dead air or background music and up to 17% longer than radio.” – Infomax “88% of callers preferred On Hold Messages to other options.” – MaxiMarketing
Note: if you have deleted the default music on hold and would like to restore it you may download the file from here. In the Upload audio file box, click Choose File to select a file from your computer, or type the location of the file.
Why wouldn’t you give the same attention to the tool that keeps your callers on the line? "As a species, if you like, we feel like music helps us. That's the only way you can explain it persisting for so long." –Professor Adrian North,Head of the School of Psychology and Speech Pathology at Curtin University, Huffpost.com How to Choose On Hold Music for Your Business
In short, no. Music played to callers on hold must be licensed for this type of use. By playing unlicensed music, legal action can be taken against your business. The music in Holdcom’s vast library is fully licensed for Message on Hold usage.
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It’s about engaging your caller and giving them options with your messages. This requires upkeep, and an eye on average hold time (AHT) so you know how much to prerecord for your callers. If you’re not sure where to start, go to your coworkers for some ideas – it’s there you’ll get your script going.
"I selected Binkelman's [On Hold Marketing] because of the unexpected comedy, quirkiness and edge! You actually want to wait on hold and hear what is said next. The script's humor is dry and sharp. The [music] and voices are catchy. I think it's very funny and creative. It paints Binkelman's personality as being comedic, but humble. I also like to see creative pushing boundaries and not too afraid to be a little on edge." - Shaun Culbertson / American Advertising Federation Judge
Give your callers a better on-hold experience by adding phone hold music and information. Contact us to learn more about our music on hold system.
With our premium on-hold service you can schedule an entire on-hold production, or even individual messages for playback on your device at a specific time of day, day of the week or time of year.
Enter your cell phone number. You will receive a verification code to authenticate your number.
Our team will guide you through our extensive music library where you can choose your favorite type of music, from jazz to rock, to urban and holiday music and everything in between.