2. YOU HAVE A CAPTIVE AUDIENCE. The time that your callers spend on hold is time when they are a captive audience. Providing messaging when callers are on hold helps occupy and entertain them to some degree; and most importantly, your business can make the most of that captive customer time.
"I selected Binkelman's [On Hold Marketing] because of the unexpected comedy, quirkiness and edge! You actually want to wait on hold and hear what is said next. The script's humor is dry and sharp. The [music] and voices are catchy. I think it's very funny and creative. It paints Binkelman's personality as being comedic, but humble. I also like to see creative pushing boundaries and not too afraid to be a little on edge." - Shaun Culbertson / American Advertising Federation Judge
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The intro greeting should be a reassurance that the caller has reached the correct organization along with general information about the company, and information that you want the caller to have on hand. Good information to provide at this point might include organizational slogans, years in business and general product information.
Since your information will be on a recorded loop, it is good practice to include music in between loops to break up the information for the consumer.
Put yourself in the caller shoes! Call your business and ask to be put on hold. If all you hear is silence, don’t delay. Not only will on hold messages help drive sales and revenue, they will dramatically improve caller experience. It’s time to change the way you look at your on hold button. Any time you have the attention of your customers and prospects, you have a marketing opportunity. Contact Original On Hold, or start your risk free custom on hold demo today! Related Post Don’t Let Caller On Hold Time Kill Your Customer Experience Join Our Newsletter Stay informed. Our newsletter is packed with marketing tips, ideas, strategies and best practices.
Professionally recorded messages are the prefect addition to any 1300 number set-up. Use one or a combination of recordings to boost your business image and make a great first impression.
So how do you choose the right hold music? Start with what’s appropriate for your business. A funeral home wouldn’t blast the Bee Gees. A sports arena isn’t going to stream some easy listening to the fans. Know your audience, understand their mind space, and pick your music accordingly.
We’re all about in-store music for businesses, and creating an immersive brand experience for your customers. We offer flexible and affordable in-store overhead business music services, and we’ll design a customized sound that is a unique reflection of your brand, perfectly complements your atmosphere and will generates sales. Custom Branded Marketing Content Go beyond just background music and speak directly to your customers! Our veteran music designers and content creators will craft custom branded marketing messages that can be inserted into your music that will entertain, engage, inform and connect with your customers and drives more sales.
There are three parts to a perfect on hold message: the script, the speaking tone and the written tone. And of course, there is also the music, which plays a big part in representing your business brand.
For a more modern example of a bad choice of hold music, let’s take an example I have to endure on a regular basis, Month of Sundays by Passenger. At CD quality it’s got lots of interesting stuff going on, which you’d imagine might be ideal to distract someone from the fact they’re being kept on hold for ages. However, playing it over the phone it’s simply too busy. As soon as the brass and backing vocals kick in it just sounds yuck.
You have your callers’ complete attention at what is virtually point of sale. Many of your waiting callers have their pens poised, their order books open, they want to know how you can help them, SO LET’S TELL THEM.
Whether you have one location or thousands, managing your telephone on-hold audio has never been easier. Our revolutionary cloud-based user interface allows you to create a professional on-hold message production from any web browser...best of all you can update your messages at any time!
Website: https://easyonhold.com/knowledgebase/Music-On-Hold-Installation-For-Nortel-Phone-System-Easy On Hold.pdf
Choose from male or female voice talent, and from multiple voice tones including natural, energetic and professional. Select one that best suits your brand and industry. Our Voice Artists are some of the most experienced in Australia and have produced countless voice overs including TV and Radio Ads.
Over 1000 music tracks are available from our extensive library or we can use your jingle. Michael 00:00 William 00:00 Paul 00:00 Shane 00:00 Sandy 00:00 Mel 00:00 Anna 00:00 Bella 00:00 Facebook Twitter Instagram Linkedin
Website: https://www.onhold.com/blog/easily-upload-onholdcom-custom-music-on-hold-marketing-for-your-net2phone-voip-system1916968
Thank you for calling the Accounts Department. We’re sorry that we are unable to take your call at this time, but please leave your name, phone number and a message and we’ll get back to you as soon as possible. Thank you. Female Voice Male Voice Guide to On Hold Messages Script Types Business Intro & IVR On Hold Messages & Voicemail Greetings