Being on hold has become a run-of-the-mill occurrence – but that doesn’t mean it has to be a bad experience. In fact, according to a study by Stan Rapp and Tom Collins of Maximarketing, 88% of callers preferred on hold messages to other hold options, and 16-20% made a purchase based on an on hold offer.
AIM Dental Marketing® provides a complete turn-key package that works seamlessly with your existing phone system. Simply review our extensive library of dental on hold messages, then select up to 6 messages, adding any practice-specific information you would like. Our professional script writers review your input, and further customize the messages to your specifications. Once you approve your final message, our studio engineers create a customized recording for your exclusive use. We upload your approved audio file for easy download to your telephone system.
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Our cell phones are millions of times more powerful than all of NASA’s combined computing power in 1969. They can capture beautiful photos, tune guitars, provide navigation, and process payments. It’s simply remarkable…and something we can easily take for granted.
The idea of creating a custom on-hold message may sound daunting, but advancements in technology have made it a lot easier in the last few years.
In an ideal world you’d never put a caller on hold, but since most of the time that’s not a reasonable expectation for those tasked with receiving calls, your hold button is necessary. And, when it comes to your business, silence is not golden. Dead air on the other end of the line is not only a waste of a golden opportunity, it can leave callers frustrated, questioning whether or not you’re still even on the line.
Informational message on hold sections make user of wait time by providing the caller with product, service or support information. This is a good opportunity to cross sell items to the caller that they may be interested in, provide detailed location descriptions and general business background information.
“At Page, Smith & Douglas, we pride ourselves on both our extensive knowledge of tax law and our dedication to superior customer service. We understand that tax problems can be intimidating, so we have a completely open door policy for our clients to come meet with their attorney in our office or contact them anytime by phone or email…”
If your on hold content, well, sucks, callers are going to call you out on it. Twitter Feedback is hardly new, but there are certainly a lot of people tweeting with the hashtag #onhold who will tell you a thing or two about what they like, and what they don't, while they're waiting to hear from a company. Maybe you'll be surprised to see just how grim it can be... check out this sampling of tweets to see the good, the bad, and the UGLY.
BDM Voice is a cloud-based communications & service provider specialising in high-speed connectivity, IP telephony & Unified Comms. © BDM Voice Ltd is authorised and regulated by the Financial Conduct Authority (FCA). Reference no. 782044 message on hold
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Custom hold messaging can be used to deliver high-quality, professional customer service as well as showcasing a more polished image for your business. Smaller businesses can even use custom messaging in combination with auto-attendant features to project a larger, more professional image than may otherwise be possible.
Hold music gained mainstream popularity in the early aughts. As cell phone customization became more of a focus, ringback tones gained popularity. People carefully chose the song to play in lieu of ringtones for incoming calls. It was a chance to control the call experience and showcase your personality before you even said hello. By the time the first US national carrier offered ringback tones in 2004, it was a multibillion-dollar industry. Hold music keeps your callers distracted from the wait. Why Use Hold Music at All?
On-hold messaging is the first impression many of your customers get. Simply put, it's one of the least expensive, most powerful marketing investments you can make!
On-hold music is considered standard in business phone systems today because people actually perceived wait times as shorter when they hear it. On-hold music traditionally worked by having specialized equipment attached to the phone, and the jack might plug into the radio, then tapes, then CDs, then MP3 players. PRI boards are built with jacks to play on-hold music.
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Once your project is produced, you’ll be able to deploy your MOH program right to your phone system. Or let us handle the implementation with our remote load solutions.
have on hold music option when the caller calls in to the office and not just when the caller is connected to an extension in the office and waiting on hold Anonymous commented · July 30, 2019 2:41 PM · Flag as inappropriateFlag as inappropriate · Edit… · Delete…