Of the 10,000 callers who heard hold music during their minute wait, only 13 percent dropped off, and more than half guessed their wait time was less than a minute. To take it a step further, the study's last group heard a mix of music and messages while on hold for one minute. Two percent hung up. Another 81 percent thought their wait time was less than a minute.
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Whether you’re using a sophisticated business phone system, or just standard 2 to 4 line telephones, we feature industry leading message on hold equipment and music on hold adapters. From digital mp3 on-hold players, to internet delivery on hold media players for a totally hands-free solution, we make it easy to add our on hold messaging
You can change your messages through our online interface and have them playing on hold in 60 minutes or less.
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Can I use the music of my favorite artist/band/performer as the background to my Message on Hold program?
Having an on hold message or on hold recordings for your business makes all the difference. Recent research shows that promoting your business’ services, or educating your customers through an on hold message not only improves the customer experience – but increases the likelihood of a prospect becoming a customer. We’ve been helping businesses for years to improve their telephonic marketing through well crafted on hold messages.
1. Start with a warm greeting. It’s only polite to say “Hello”. However, don’t forget to ask the caller to stay on the line and wait.
Holdcom’s team of professional script writers, audio producers, and veteran voice talents customize and convey your on hold message, effectively promoting your value proposition and key initiatives. From branding to providing customer assistance, we are committed to producing more than just great sounding audio – we are dedicated to designing and aligning content with your image and marketing goals, while creating a positive customer experience. The value of a professional Message on Hold lies not only in quality, but in content.
First impressions count! A telephone call may be the first experience your customer has with your business, so make a great impression with a professional and personalised on-hold marketing package.
While you need to adapt your writing style for screenwriting, you also need to realize there are additional production steps to recording an on hold message. You need to find someone who has the right voice for the job, and who can read your script well.
USA Business Telephone Today conducted a survey of 30,000 callers to study the effects of hold music, or the lack of it, for a single minute. More than half the callers who were put on hold without any auditory stimulation hung up. The silence affected the rest of the group’s perception of time: More than 27 percent thought their wait time exceeded five minutes, and 18 percent thought it exceeded three minutes. Only 3 percent judged their wait time to be close to the actual one-minute timeframe. All of the callers in the study had listened to dead air for only 60 seconds.
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Different types of music elicit different reactions in the human brain. Make sure you pick the right one for your business.
1.) All our lines are busy at the moment – Please be patient. We will be with you momentarily – PAUSE – Have you already visited our website www.johndoe.com? Your concerns are important to us, please hold the line, you will be connected as soon as possible.- PAUSE – Just a moment please, the next available team member will be there for you shortly.
You don't have to be a large national business to make an impression with your callers. On hold messages are ideal for SME businesses to sound just as professional.
Ultimately, your choice of hold music isn’t going to make customers happy if they’re being kept waiting for more than a few minutes, or endlessly passed from one team to another. There are plenty of technologies available to make the inbound call experience faster and more enjoyable although these will vary between different call centre solutions. If you’re not sure what tools you have available to optimise your inbound experience, your call centre software or systems provider will be happy to help.