The effectiveness of the first three above-mentioned elements are often neutralized by a poor understanding of the broadcast carrier of the On Hold message and how it affects the recording process. For more information on this topic, click here.
“We have people call us back and ask us to be put on hold because they want to share it with their friends. We love the humorous approach.” - Susan Penman / Town and Country Hotel San Diego (Hear a sample)
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Most businesses aim to answer the telephone within 3 rings but we know that isn't always possible. The research showed that a typical business using on hold marketing had 100 calls a day with an average hold time of 30 seconds for 57% of callers. This translates to half an hour a day, every day, of messaging to on-hold customers. That's 3+ weeks a year!
"Congratulations on Best of Show! I was in charge of the [Fifth District ADDY Awards] judging and was there when we played your On Hold Messaging. Very creative. I remember the judges commenting that it was a great use of an underutilized medium. Funny (and effective) stuff. Also goes to show that you don't need to go to the big city to get great creative work." - John McCafferty / McCafferty and Company Advertising
The idea of creating a custom on-hold message may sound daunting, but advancements in technology have made it a lot easier in the last few years.
Your Message on Hold content should be updated in conjunction with changing information at your company. These changes might include marketing efforts, customer service strategies, policies, promotions, or other news.
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Messages on Hold – continuous loop of music and messaging that plays as callers wait to speak to a business representative. Messages On Hold present a mix of marketing messages and customer service information that is mixed with music to play in a loop for callers waiting on hold.
Thank you for calling {COMPANY NAME} – your number-one source for {describe type of service}.
Messaging on hold is an excellent tool for keeping callers and clients updated with company news and goings-on. Recordings can be used to update customers on changes to opening hours and scheduling, service delivery information, daily events and much more.
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Image Audio SXPlus Professional Music On Hold Player with Extra Announcement from SD Card | for All PBX/KSU Phone Systems with MOH Jack | mp3, USB Flash Drive, SD Card
** For example, if two franchise locations will be playing your messages, select 2 into the box. First
While you need to adapt your writing style for screenwriting, you also need to realize there are additional production steps to recording an on hold message. You need to find someone who has the right voice for the job, and who can read your script well.
Take your pick from these options and also remember that when you incorporate IVR and on hold music with an effective contact centre management system – you create a more efficient framework of ticket resolution.
Our experiences over the years with OnHold Studio and in particular with Tom Harrison have been exceptional. Tom has provided timely communication and assisted us as a business in finding the right set up to meet our growing needs. In addition, Alexia has been fantastic, I can highly recommend their services for those that require it for their business. I really cannot recommend Onhold Studio enough. Brilliant service over the years and better still, very consistent. With best wishes, Glenn.
(4)4 product ratings - iHoldMusic | Music on Hold Player Message on Hold MOH + USB/SD/Speaker/ 50+ mp3