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The effectiveness of the first three above-mentioned elements are often neutralized by a poor understanding of the broadcast carrier of the On Hold message and how it affects the recording process. For more information on this topic, click here.
“We have people call us back and ask us to be put on hold because they want to share it with their friends. We love the humorous approach.” - Susan Penman / Town and Country Hotel San Diego (Hear a sample) .

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Most businesses aim to answer the telephone within 3 rings but we know that isn't always possible. The research showed that a typical business using on hold marketing had 100 calls a day with an average hold time of 30 seconds for 57% of callers. This translates to half an hour a day, every day, of messaging to on-hold customers. That's 3+ weeks a year!
"Congratulations on Best of Show! I was in charge of the [Fifth District ADDY Awards] judging and was there when we played your On Hold Messaging. Very creative. I remember the judges commenting that it was a great use of an underutilized medium. Funny (and effective) stuff. Also goes to show that you don't need to go to the big city to get great creative work." - John McCafferty / McCafferty and Company Advertising

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The idea of creating a custom on-hold message may sound daunting, but advancements in technology have made it a lot easier in the last few years.
Your Message on Hold content should be updated in conjunction with changing information at your company. These changes might include marketing efforts, customer service strategies, policies, promotions, or other news.

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“The on hold messaging for Discount Parts Exchange has a great mix of humor and relevant information. The voice talent is excellent and seems to be a great fit for their target audience.” - Mike Kurtz / On Hold Messaging Association's MARCE Awards Judge

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Here are a few things to keep in mind to have a killer script your callers will be receptive to: Speak to your audience: When creating a script, make sure you know WHO you’re talking to above anything else. Is it moms, teenagers or middle-aged men who like golf? Appeal to their interests in relation to your business with a captive voice, and they’ll be much more willing to listen (and be patient while doing so). Time it appropriately: You know your business better than anyone else, so as such, you’re probably aware of a caller’s average hold times. While this can vary with growth and other factors, make sure you record enough messages to fill the time so a caller isn’t stuck hearing an eternal loop of the same 3 messages. They’ll thank you for it by being far less irritated. Stay current: Some companies have seasonal sales and changes, so including this in your script as the year progresses means you remain relevant with the latest and greatest. For example, during the holidays you can say “Seasons greetings from Fletcher’s Flowers...” or something similar. You can also include event notifications, advertisements, and other informational messages so they learn more about your business. Be natural: Think about how you’d like to be talked to. Typically, a robot isn’t the first thing that comes to mind. Writing for auditory purposes elicits a different approach than writing for digital or print. Make sure whatever your script is that you read it aloud, and test it out on coworkers or friends. If they get bored or disengage, chances are, your callers will too. Know their path: What’s your end goal for what you’d like your caller to accomplish? Tailor your messaging to them based on what you come up with. If you’d like to upsell, consider using some on hold time to discuss a company-wide promotion they can take advantage of, or a fun fact about your industry they wouldn’t know. Give a call-back option: If your phone system has the feature and a caller doesn’t have time to spend on hold, offer them the option to receive a callback without affecting their position in line, or to leave a message. This can alleviate the stress of waiting.

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    “Evolved Sound’s phone on hold solutions will exclude your business from paying any licence fees to any regulatory or governing body, resulting in significant yearly savings, particularly when multiple lines exist.” Finished telephone on hold messages are mixed with complimentary music and finalised for best playback quality to callers.

    servicesplans & pricingbusiness musicon-hold audiovoice servicesequipmentmanage & createsupportsupporttroubleshooting & faqsvideo tutorialsDocuments & Downloadsactivate deviceaccountloginmy accountservicesplans & pricingbusiness musicon-hold audiovoice servicesequipmentmanage & createsupportsupporttroubleshooting & faqsvideo tutorialsDocuments & Downloadsactivate deviceaccountloginmy account On-Hold Audio GHN 2018-05-18T18:06:20+00:00
    Messages on Hold – continuous loop of music and messaging that plays as callers wait to speak to a business representative. Messages On Hold present a mix of marketing messages and customer service information that is mixed with music to play in a loop for callers waiting on hold.

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    Satellite Download – A great solution if you already have our music service or if you are looking to add both.

    Thank you for calling {COMPANY NAME} – your number-one source for {describe type of service}.
    Messaging on hold is an excellent tool for keeping callers and clients updated with company news and goings-on. Recordings can be used to update customers on changes to opening hours and scheduling, service delivery information, daily events and much more.

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    One of the most important elements of writing Auto Attendant or Phone System Greetings is having an understanding of how your phone system is set up. Step 1: Your on-hold message provides an excellent opportunity for you to market to your customers, and share all of the details that make your company unique.

    With just mere seconds to capture and retain visitors, a custom web video will entertain, engage, connect, and capture the attention of your audience. Promote your products, services, or special offers faster and more effectively with video commercials. It's the next best thing to talking to your prospect face-to-face. TV Commercial Spots
    Image Audio SXPlus Professional Music On Hold Player with Extra Announcement from SD Card | for All PBX/KSU Phone Systems with MOH Jack | mp3, USB Flash Drive, SD Card

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    Help educate your clients about your practice’s philosophy of care including industry-wide initiatives like Fear Free certification and AAHA accreditation. These types of messages can help set your practice apart from other clinics and builds client loyalty.

    ** For example, if two franchise locations will be playing your messages, select 2 into the box. First
    While you need to adapt your writing style for screenwriting, you also need to realize there are additional production steps to recording an on hold message. You need to find someone who has the right voice for the job, and who can read your script well.

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Take your pick from these options and also remember that when you incorporate IVR and on hold music with an effective contact centre management system – you create a more efficient framework of ticket resolution.

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Our experiences over the years with OnHold Studio and in particular with Tom Harrison have been exceptional. Tom has provided timely communication and assisted us as a business in finding the right set up to meet our growing needs. In addition, Alexia has been fantastic, I can highly recommend their services for those that require it for their business. I really cannot recommend Onhold Studio enough. Brilliant service over the years and better still, very consistent. With best wishes, Glenn.

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(4)4 product ratings - iHoldMusic | Music on Hold Player Message on Hold MOH + USB/SD/Speaker/ 50+ mp3

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One that makes time not seem like a constraint, one that has a mix on hold music and voice messaging sprinkled across.

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