Informational message on hold sections make user of wait time by providing the caller with product, service or support information. This is a good opportunity to cross sell items to the caller that they may be interested in, provide detailed location descriptions and general business background information.
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It’s important to ensure the content is informative and relevant to the caller. And the rule ‘less is more’ very much applies to writing for the ear. It’s important to keep the sentences short and to the point. A popular way to get a message across is follow this structure: Introduce the topic in the first sentence e.g. Did you know that BusinessCo now offers no contract plans for hosted PBX and business VoIP? Explain how the information will benefit the caller in the second sentence e.g. And that means complete flexibility for your business and no long-term commitments. Wrap up with a call to action in the third sentence e.g. To find out more, visit our website businesspbx.com.au or speak to one of our Business Consultants when you come off hold.
To get a better idea of what we’re about you can listen to some examples of on hold messages we’ve produced below. Do you need an audio project voiced in a specific accent, style, or language?
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Helpful message on hold sections are meant to speedily improve the caller experience. Good content to provide during these sections might include information that the caller may be looking for on their call, information regarding access to a business location, troubleshooting steps and problem resolution and information on organizational changes that the caller may need before proceeding with their call.
How to Format Your On Hold Script. For an average IVR phone system where customers are on hold for 1-3 minutes, it’s wise to have at least two courtesy messages and two marketing messages, with each message timing out to precisely 30 seconds (:30). Hold music should play in between the messages for 30 seconds (:30).
More ready to use professional on hold messages and alerts for your business phone line.
The intro greeting should be a reassurance that the caller has reached the correct organization along with general information about the company, and information that you want the caller to have on hand. Good information to provide at this point might include organizational slogans, years in business and general product information.
Statistics show that approximately 34% of callers who hang up will never call you back. In addition, callers wait an estimated 70% longer on the line when they are listening to interesting information about the company they are calling. These statistics suggest that providing a customized message that is tailored to your company can be more effective than playing music or leaving the customer in silence while they’re on hold.
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"Hilarious!" - Jennifer Weaver / American Advertising Federation 5th District ADDY Awards Judge
Browder comes from a family of activists. His father Bill Browder got the Magnitsky Act passed, which lets the U.S. government freeze the foreign assets and visas of human rights abusers. It’s named after Bill’s Russian lawyer who was murdered in Moscow after uncovering a $230 million government corruption scheme linked to President Putin’s underlings.
-88% of callers surveyed want to hear product information on-hold and will stay on the line longer if provided with this information – roughly 16-20% said that they have purchased additional products based on information they heard while on-hold.