THE Complete On Hold Marketing Guide is an expert approach to creating and implementing a successful OHM program. Capitalize on the time your customers spend on hold. Engage your callers with valuable content that moves them to action. Strengthen your brand identity. Home Easy Setup Samples Phone Skills Secret Caller Compatibility Prices About us Blog Contact us
It doesn't matter how great your customer experience in store or with an employee is, if you neglect the on hold experience, you're neglecting the customer. Not sold? Check out Number 5, below:
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Start with a Warm Greeting. When customers get to your on-hold message, let them know who they have called and offer a very brief introduction to your business. Example: “ Thank you for calling ABC Plumbing, Tampa’s most trusted plumbers for over 20 years .”. Let the caller know what they should expect to happen next.
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It is likely that if you have been placed on hold, one minute can seem like a lifetime. Many of us get frustrated, hang up and don’t call back. This is why on-hold marketing can be a great tool to keep callers engaged and on the phone.
No one likes waiting around on an endlessly ringing phone line for someone to pick up the telephone and get them the information they’re looking for. That’s why having an on hold message or friendly musical greeting can be a game-changer in the world of client communication.
On hold messages can be recorded for many purposes, such as promoting your business, answering FAQs or announcing important customer service information. It's important to be clear in the message you are trying to get across. Confusion leads to disengagement and reflects badly on the brand. Determining your callers' wait times is necessary to determine the required length of the on-hold message. Making the recording too short can lead to the message being played too many times. This can be repetitive and lose the caller's attention while they hold.
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What’s more, you will find the option for both, silent and active monitoring, which means that if you want to provide training to a new colleague whilst another team member is in the midst of a support phone call, that is easy to do with the silent monitoring option. Or, if one of your team members is dealing with an issue that requires escalation and they need you to get involved that is possible too all in just a few clicks.
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Business Intro – quick intro announcement heard by the caller before they speak with a business representative. Usually quite short and welcoming, introducing the business to the caller.
“I just got done reading the [On Hold Marketing] script and laughed the entire time. It was awesome. I don’t think I’ve ever read copy that had me laughing so hard.” - Mike Richardson / Binkelman Corp. (Hear a sample)
When used in your On Hold Marketing, humor can improve how customers perceive your company and their wait on hold. It also lowers your callers’ defenses, leaving them more receptive to your marketing messages.
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