-When callers are presented with On Hold Messaging vs. silence or a radio commercial they will stay on hold longer, they are more likely to exhibit interest in the product advertised, they are more likely to retain information, and they are less agitated.
Tone - select the right tone for your business brand. If your target market are young millennials, then the script would most likely include some slang words, be quite laid back and the script would be recorded in an energetic tone. If you primarily service the business market, then the script would be more articulate and recorded with a more professional tone.

When you work with a professional audio production company, that uses legally licensed music and professional voice over talent and has experience editing audio for telephony applications, the sound quality is going to be much better than something put together by an amateur or something you've recorded and thrown together yourself. Professional audio production is very cost-effective, and you'll get a big bang for your buck by going professional.
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