That’s a big piece of a trillion dollar pie! The good news is, you don’t have to let all these callers off the hook. Studies show that with creative, professional sounding on hold messages your business will retain customers holding on the line (in fact callers will wait up to 3 times longer than silence or music), but you can also generate revenue by marketing additional products and services.
The word “Ringback” is perhaps unfairly associated with a niche market of cell phone users. A ringback tone is a signaling tone that the caller hears while the phone is ringing. In America, the tradition has been to have a two second tone with a four second pause, mirroring the two second ring and four second pauses on the other end.

Hiring a specialized on hold messaging company can get expensive. As a more affordable alternative, you can use pre-made, ready to use on hold messages and music, like the examples we mentioned earlier.
A phone line isn’t a state of the art speaker system; its primary function is to make sure the call is connected. Volume changes, frequency, and distortion are all elements to consider when choosing hold music.