One of the most challenging aspects of writing for speech is optimising text to be read aloud and recorded. On paper, long, complex sentences are easily accommodated. When read out aloud, the same sentences can sound awkward and confusing.
“I just got done reading the [On Hold Marketing] script and laughed the entire time. It was awesome. I don’t think I’ve ever read copy that had me laughing so hard.” - Mike Richardson / Binkelman Corp. (Hear a sample)
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Use your customer’s captive time on-hold wisely to share background, insight and information about your business. Answer typical questions they might ask, prepare them to be served expeditiously or build loyalty through goodwill promotions or offers.
Broadcast positive messages about your business, which can increase brand awareness and loyalty. For example, we strongly recommend describing accomplishments, your social commitments or any other pertinent subject.
Humor is a gift you can give to your callers. It lightens the mood, relieves stress, and can even ignite those random explosions of joy known as laughter.
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The biggest advantages are that it’s free and you have the ultimate flexibility in what you can say. If you plan on using background music make sure you’re using music that is safe to use in commercial projects. Also check out the technical requirements of you business phone system and learn how to format on hold music for phone systems.
We're a medical practice and have been using Messages On Hold for around 4 years now. Sian has been our point of contact for this time and she is fabulous. Always so responsive and 'on top of it.' The proposed scripts, edits, suggestions and changes are always clear and easy to see. Not to mention the voices and music as part of the end result are fabulous. A highly recommended team and company! 2 months ago
"I just wanted to tell you that I was on hold the other day, listening to the Halloween / Road Hazard message you wrote. It’s so funny! And the voices are hilarious, too. It made my day!" - Suzy Mitchell / Hercules Tires
What sort of genre, tempo, or rhythm best exemplifies your brand? Lyrics or instrumental? Heavy bass or soft tones? Like ringback tones, this music is your caller’s introduction to your company. Make sure it’s on brand. A law firm probably doesn’t want the latest dance floor bass drop. A music agency, on the other hand, might want to feature some of their top artists and latest hits. Don’t take this to mean that traditionally serious industries can’t flex their personality—just acknowledge what’s appropriate in your domain.
It's a place most of us have been before: Knowing that you have no option if you wish to get the help you need, you reply, “Sure, I’ll hold,” and politely wait. If you have never been through what comes next before, you are lucky. If I am being completely honest, I am slightly envious.
Considering the relatively low cost of getting on-hold marketing messages recorded and hosted, it’s surprising, so many businesses fail to consider this a priority. Investing in such a business function only adds another layer of professionalism to your service line.
Callers stay on hold up to three times longer with on hold messages. Every second counts so use your time wisely. Your on hold messages are an asset to your company and can help your business grow. _____ Here are a selection of On Hold Message scripts. Script 1. Thank you for calling (Your Company): For Sales – Press 1 For Customer Support
And if you write something that doesn’t impress your coworkers or earn accolades, that’s fine. It’s called the writing process, and it’s why most writers prefer their seclusion. All writers are embarrassed by their first drafts.
Your audio image is important. Phone contacts are often the first impression people have of your business. If they must hold on the phone, this is your chance to impress them with relevant greetings and telephone hold messages. Callers can be existing clients, future clients, potential customers, and they are all important. A professional voicemail recording boosts your credibility, and encourages prospects and potential connections to leave a voicemail when you can't answer the phon.
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You’ve dedicated your practice to caring for felines, so we have dedicated messages tailored to the unique health needs of cats. Here you can showcase the special feline-focused products, services, and amenities your practice offers.