If you stray away from the company brand, your audience will notice and your on hold message will backfire. People will feel tricked as they wait to talk to an actual person, and by the time they reach someone real, they’ll be furious.
A standard recording includes up to 75 words and is up to 30 seconds in length. It includes a WAV File that can be uploaded onto most PBX systems and for use with inbound numbers. For a tailor made recording including on-hold promotional messages with background music please call 1300 00 1300 or CLICK HERE.

-After an average of 1 minute and 55 seconds of hold time most callers hang up annoyed – 34% of those callers who hang up will not call back.
For those still using analogue or digital phone systems, voice on ISDN circuits has a bandwidth of around 4000Hz. The audio from an analogue phone is sampled at 8000Hz, and because of the nyquist theorem, must be low-pass filtered to 4000Hz. So any frequencies in the audio beyond 4000Hz are lost. Interestingly, the human ear and mind are good at recognising human speech, so this is considered "toll-quality" voice, i.e. good enough to pay for. This is the reason why certain vocalised letters are difficult or impossible to tell apart on the phone. For example, the differences between B, P, T, C, etc. are almost entirely above 4000Hz.