It is likely that if you have been placed on hold, one minute can seem like a lifetime. Many of us get frustrated, hang up and don’t call back. This is why on-hold marketing can be a great tool to keep callers engaged and on the phone.
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The problem, in my mind, is that every single one of these articles misses the point completely. Even if you implemented a call centre system that detected and automatically played someone’s all-time favourite music while they waited, a facility which is possibly not that far off, most music when played down the phone just sounds terrible. Butchering a song that someone actually likes is unlikely to improve the waiting experience.
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However, if there is no other option but to place your customers on hold (perhaps during a busy season), you need to make the experience as pleasant as possible.
If your on hold content, well, sucks, callers are going to call you out on it. Twitter Feedback is hardly new, but there are certainly a lot of people tweeting with the hashtag #onhold who will tell you a thing or two about what they like, and what they don't, while they're waiting to hear from a company. Maybe you'll be surprised to see just how grim it can be... check out this sampling of tweets to see the good, the bad, and the UGLY.
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Set your practice apart from others by educating clients on all of the payment options you offer including CareCredit and other third party financing programs, pet insurance, and even wellness packages. These messages provide pet parents with reassurance that their pet can receive the care they need without worrying about how they will pay for it.
After the “message before answering”, the waiting announcement is immediately cut. Hold messages scripts are very powerful for you to keep your callers interested and reduce the tendency of drop calls. Here are some additional samples of hold messages scripts you can use for your business: General Business - On Hold Example
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What sort of genre, tempo, or rhythm best exemplifies your brand? Lyrics or instrumental? Heavy bass or soft tones? Like ringback tones, this music is your caller’s introduction to your company. Make sure it’s on brand. A law firm probably doesn’t want the latest dance floor bass drop. A music agency, on the other hand, might want to feature some of their top artists and latest hits. Don’t take this to mean that traditionally serious industries can’t flex their personality—just acknowledge what’s appropriate in your domain.
© 2013 Holdcom All Rights Reserved. | 955 Lincoln Avenue, Glen Rock, NJ 07452   | Phone 800.666.6465 | [email protected] | Disclaimer 3 on hold audio messages that actua... by Abida Saeed 37 views Every call should go on-hold while being transferred. Studio 52 is a pioneer in production of Telephone Hold Messages that helps our clients to inform, educate, advertise and entertain their callers with latest information, production knowledge, exciting offers or to put simple seasons greetings on the phone and transform this dead time into great opportunity! Studio 52 has produced Telephone Hold Messages for more than 2000 clients around the region and numbers are still growing! 3 on hold audio messages that actually work for business communication Follow these critical safety at workplace A picture is worth a thousand words Ensuring occupational safety through employee awareness and safety Ensuring occupational safety through employee awareness and safety training Thinking of safety training videos 4 things to consider for your corporate video Shut Up and Listen!: Hard Business Truths that Will Help You Succeed Tilman Fertitta Your Turn: Careers, Kids, and Comebacks--A Working Mother's Guide Jennifer Gefsky No Filter: The Inside Story of Instagram Sarah Frier Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries Safi Bahcall Blue-Collar Cash: Love Your Work, Secure Your Future, and Find Happiness for Life Ken Rusk 3 on hold audio messages that actually work for business communication Ensuring occupational safety through employee awareness and safety Ensuring occupational safety through employee awareness and safety training
If we learned anything from Napster, it’s that music doesn’t come for free. While there are a few free music sites out there, there are plenty of royalty-free websites for finding hold music, but keep in mind you may have to pay a subscription fee or download fee. (OnSIP subscribers can access three free music channels; read on for more details.) If you’re of the mind that your business could and should use Top 40 or other recent tracks, you will have to pay royalties for the right to use them.