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Accessibility links Skip to main content Keyboard shortcuts for audio player Open Navigation Menu NPR Shop Close Navigation Menu News Expand/collapse submenu for News National World Politics Business Health Science Climate Race Arts & Life Expand/collapse submenu for Arts & Life Books Movies Television Pop Culture Food Art & Design Performing Arts Life Kit Music Expand/collapse submenu for Music #NowPlaying Tiny Desk All Songs Considered Music News Music Features Live Sessions Shows & Podcasts Expand/collapse submenu for Shows & Podcasts #NowPlaying Tiny Desk All Songs Considered Music News Music Features Live Sessions About NPR Diversity Organization Support Careers Connect Press Ethics The Many Requirements Of Hold Music, A Genre For No One Hold music is camouflaged sound — it needs to obviously exist, while also barely doing so. Small wonder, then, that its biggest "hit" does none of that. Facebook Twitter Flipboard Email Hold music has a paradoxical purpose: Keep folks on the line, but don't draw their attention. DigiPub/Getty Images hide caption
That said, despite having the tools to get it done, you may still be wondering how to actually sit down and create on hold messages. At its essence, your script is the business’s framework and what sets the stage for how callers interact with you. The only other 2 alternatives are your front door (if you have one) and your website. .

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Slow your roll—there’s a lot more to hold music than just genre. A phone line isn’t a state of the art speaker system; its primary function is to make sure the call is connected. Volume changes, frequency, and distortion are all elements to consider when choosing hold music.
Below are small excerpts from on hold programs we’ve produced for other businesses for phone messages and hold mesages . Keep in mind, each program is custom produced. If you don’t see your industry listed, please call us – as we’d still love the opportunity to work with you. American Creative can be reached by phone at 888-226-7608, or via email by clicking here.

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We’re all about in-store music for businesses, and creating an immersive brand experience for your customers. We offer flexible and affordable in-store overhead business music services, and we’ll design a customized sound that is a unique reflection of your brand, perfectly complements your atmosphere and will generates sales. Custom Branded Marketing Content Go beyond just background music and speak directly to your customers! Our veteran music designers and content creators will craft custom branded marketing messages that can be inserted into your music that will entertain, engage, inform and connect with your customers and drives more sales.
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We ensure you have the right voice, music, style and message to reflect your business perfectly. You can choose from some of the best voiceovers in the business and a range of music styles.

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The most engaging messages are slightly unique in nature. They combine a mix of clever scripting and music. Slight humour is often used to promote a product or service and is usually quite effective. It's also very important to choose both the written and spoken tone that appeals to the characteristics of your audience. If your target market is the younger generation, a script that includes slang words and is quite laid back would be an excellent choice. If your target market is primarily business professionals, then a more articulate choice of words would be more suitable.

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    We can produce on-hold comfort messages or on-hold marketing messages and mix them with your selected music track.

    Depending on how large your business is, you may want more than one on hold messaging option. If you have several departments to take care of, you should consider the customizable extensions feature available through most systems. This feature allows you to craft specific messages for various phone extensions throughout your organization. If you need to provide different information to different callers, this is the best way to do it.
    Broadcast positive messages about your business, which can increase brand awareness and loyalty. For example, we strongly recommend describing accomplishments, your social commitments or any other pertinent subject.

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    An educated customer is your best customer. So, if you had their undivided attention, what would you want your customers to know? On hold marketing offers the perfect opportunity to talk about the latest solutions in IT security solutions, share your experience and certifications, and assure prospective customers that they have made the right call! In fact, your phone system is a powerful marketing tool for your business, allowing you to easily update your messaging with the season, advertise your support services, or highlight a few customer testimonials. Inform callers of the technology manufacturers you work with, your 24-hour support line, or what they can expect when they work with you. Build your credibility by sharing information about your industry awards, experience & certifications, and more. Reduce the frustration of long hold times by keeping callers engaged with informative content such as details on the latest VoIP systems and Cloud computing. Choose voice and music that compliments your brand and company values.

    Manage the expectations by reminding your clients that the customer agent will speak with them as soon as possible and the wait is almost over.
    As you begin your search for an on hold messages service provider, you’ll find many companies advertising that they can do the job for you. But, you don’t want just any company, nor do you want the same ho-hum, boring hold-music heard at most businesses, because boring is something your business can’t afford to be. You want a provider that adds real value to your bottom line, you want an on hold company that’s responsive to your needs, has a proven track record, and finally, you want a provider that makes the process easy, so you don’t have to!

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    By using one of our subscription plans you can easily and affordably update your On Hold Messages at a discounted rate- all year long!

    Extremely Helpful! Had a problem with our phone system due to a power failure. Sent an email to Dan Bailey asking to call me on my mobile asap. Very quickly called me and helped to rectify the problem and talked me through everything and stayed on the line until I was happy everything was up and running again - Thanks Dan!!!Had another query about our new phone system and Shaun Williams was very quick to get back to me and help resolve my query.Got to say - Birmingham Telecom are always so quick at returning emails/calls - Thanks!!!
    Ready to begin a fresh, new marketing plan for your business? Click one of the services below to get started! A longtime leader in the on hold message industry, AyerPlay is prepared to take your business to the next level!

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    With 25+ years of experience in audio production, script-writing, and communication, we can help you craft a brand identity that will increase your profits. Order Online Tickets

    Our team will make on hold messages for your business that will direct callers to what they need, and work as a sales representative.
    Ultimately, the new Easy On Hold feature will allow businesses to connect more effectively with its customers. These new additions will enhance our already exceptional on-hold experience, and we look forward to future collaborations with Easy On Hold. The New Web Admin Portal: Number Porting, Vanity Numbers, and Voicemail Management!

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On-hold music is considered standard in business phone systems today because people actually perceived wait times as shorter when they hear it. On-hold music traditionally worked by having specialized equipment attached to the phone, and the jack might plug into the radio, then tapes, then CDs, then MP3 players. PRI boards are built with jacks to play on-hold music.

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We can also produce simple instructions to assist callers in navigating their way through menus of available options and provide a full range of prompts and voiceovers to ensure that your response to your incoming calls is useful, whilst sounding professional and courteous.

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Comedy writing is about having fun with words and being unafraid to say the things that are on everyone’s minds. It’s about getting people to have fun while staying informative and telling a story. And everyone can do it, but not everyone can do it well.

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Oftentimes, having examples can help sprout ideas and fuel a good brainstorming session.

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