We've just received our recordings from Messages On Hold and couldn't be happier with the whole process! They were incredibly helpful with the scripting and really quick with their responses. It was great to be able to listen to the voice and on hold music options to pick the most suitable to our business. Southern Metropolitan Cemeteries NSW
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So what can we do to avoid inflicting further musical misery on our own customers while they’re patiently sitting on hold? We could just go back to playing a ringing sound, or an intermittent beep just to let people know they’re still connected, but that would be awfully dull. The best compromise is relatively simple electronic music that doesn't have too much going on as the ideal choice for hold music as it requires far less refined sound quality to get a decent rendition down a telephone connection.
A well written script is the cornerstone of any great on hold message. It must capture the caller’s attention, so they remain engaged while navigating menu options or waiting on hold. The script that callers hear can set the tone for the rest of the conversation. It should also be in line with your goals, which can be broken down to 3 main objectives. It can be to inform the caller, promote the brand or product, or just entertain the caller. Most of all, it has to be engaging.
Since 1999, the Killerspots Agency has been known for its award-winning creative production styles, on-time deliveries, and customer experiences. We’re a contagiously creative, full-service digital marketing, production, and media agency. Our culture is a strategy at its core.
“ADM helped us to create and regularly update our on hold message so callers receive timely, valuable and entertaining information about practice. More than one caller has complimented us on the great first impression is helps us make."
Message On Hold is the most effective marketing tool for promoting your business to prospects, while providing customer service information to your customer base. Variously labeled as telephone on hold messaging, phone hold music, marketing message, telephone on hold message, on hold communication, on hold marketing, or another 50 variations, the programming you play to callers on hold is an essential communication tool. Think about it: who is more captive than a caller on hold?
Inform callers during your closed time of your opening days and hours and suggest they visit your website. Call Menu Options / IVR
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wav OR License it now and What will this cost? Buying individual credits £0.00 OR Buying credit packs Please login or sign up to see your credit balance Handy Links: My Account Buy Credits My Music My Sound Effects My Lists Help & Support
And the best part is that you don’t need to write your on hold message script to be so formal. The point of an on hold message is to keep them on the line, not to bore them to death! So, you might as well try to have some fun with it and make your customers laugh while they wait.
For message on hold production, continue reading. For on hold message digital announcers, click here.
Verbal Content – generally, you should use 100 words to make up 1 minute of content produced with background music. In other words, one to two paragraphs per minute. The topic can range from product promotions to general company information.
On premise – Discs are sent directly to your business, insert the media and the equipment does the rest. The content is digitized onto the equipment’s memory so the sound is crystal clear no matter how many times it is played. Hotel/Motel http://www.moodmedia.com/demo-content/samples/voice/mp3/On%20Hold%20-%20Hotel%20Motel%20-%20Amenities.mp3 AUTOMOTIVE http://www.moodmedia.com/demo-content/samples/voice/mp3/On%20Hold%20-%20Automotive%20-%20No%20Pressure%20Guarantee.mp3 Casual Dining http://www.moodmedia.com/demo-content/samples/voice/mp3/On%20Hold%20-%20Casual%20Dining%20-%20Menu%20Highlights.mp3 Medical http://www.moodmedia.com/demo-content/samples/voice/mp3/On%20Hold%20-%20Medical%20-%20Healthy%20Eating%20Habits.mp3 Financial http://www.moodmedia.com/demo-content/samples/voice/mp3/On%20Hold%20-%20Credit%20Union%20Banks%20-%20Savings.mp3 Insurance http://www.moodmedia.com/demo-content/samples/voice/mp3/On%20Hold%20-%20Insurance%20-%20Asset%20Protection.mp3
You also need to factor in your average wait time. If you know your callers will be listening for a while, choose something other than rock or alternative, which creates the perception of longer wait times.
Where this creates an extra snag with music on hold is that the loudest part of a song doesn’t typically come in until the final chorus or reprise. This means that if you just listen to the first 10 seconds to check that your new hold music is working, then chances are you’ll be blissfully unaware that three minutes into holding (just as customers are beginning to feel irritated anyway), you start playing a sound like fingernails on a blackboard to them.