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We’ve implemented on-hold messages for many companies and have learned a few tips along the way. .

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Of those businesses that responded, 85% would recommend on hold messaging and believe it's a useful marketing tool that adds value to the business. They rated on hold marketing as effective as Internet, TV/Radio, Direct Mail, and Print marketing.
Before you start, check with your IT support team or phone system vendor to see if there are any special requirements you need to be aware of. Things like: How long can the recording be? What type of audio file does it need to be? Is there a maximum file size?

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Most businesses aim to answer the telephone within 3 rings but we know that isn't always possible. The research showed that a typical business using on hold marketing had 100 calls a day with an average hold time of 30 seconds for 57% of callers. This translates to half an hour a day, every day, of messaging to on-hold customers. That's 3+ weeks a year!
“The service we have received from Media Music Now has been fantastic. The process was managed quickly and efficient from start to finish and the quality of what was an unintentionally tricky edit is seamless. We now have a professional sounding IVR and great on-hold marketing packages all for a very reasonable price." Steve Jones, CCC & SchoolCare

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The idea of creating a custom on-hold message may sound daunting, but advancements in technology have made it a lot easier in the last few years.

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Here at hpc, we’re more than just a bunch of pretty faces. We’re a dedicated group of composers, audio engineers, copywriters, and customer service professionals, all experts in our respective fields. Whether you prefer messages that are professional, understated, or downright off-the-wall, we do our research to provide you with a custom program that fits your company’s needs and values. All programs consist of 5 custom 30 second messages mixed with music (4minutes total program length) · EMA/OHMA Certified (Experience Marketing Association, On-Hold Messaging Association)

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    Here are a few things to keep in mind to have a killer script your callers will be receptive to: Speak to your audience: When creating a script, make sure you know WHO you’re talking to above anything else. Is it moms, teenagers or middle-aged men who like golf? Appeal to their interests in relation to your business with a captive voice, and they’ll be much more willing to listen (and be patient while doing so). Time it appropriately: You know your business better than anyone else, so as such, you’re probably aware of a caller’s average hold times. While this can vary with growth and other factors, make sure you record enough messages to fill the time so a caller isn’t stuck hearing an eternal loop of the same 3 messages. They’ll thank you for it by being far less irritated. Stay current: Some companies have seasonal sales and changes, so including this in your script as the year progresses means you remain relevant with the latest and greatest. For example, during the holidays you can say “Seasons greetings from Fletcher’s Flowers...” or something similar. You can also include event notifications, advertisements, and other informational messages so they learn more about your business. Be natural: Think about how you’d like to be talked to. Typically, a robot isn’t the first thing that comes to mind. Writing for auditory purposes elicits a different approach than writing for digital or print. Make sure whatever your script is that you read it aloud, and test it out on coworkers or friends. If they get bored or disengage, chances are, your callers will too. Know their path: What’s your end goal for what you’d like your caller to accomplish? Tailor your messaging to them based on what you come up with. If you’d like to upsell, consider using some on hold time to discuss a company-wide promotion they can take advantage of, or a fun fact about your industry they wouldn’t know. Give a call-back option: If your phone system has the feature and a caller doesn’t have time to spend on hold, offer them the option to receive a callback without affecting their position in line, or to leave a message. This can alleviate the stress of waiting.

    Harness the power of a captive audience. Benefit from up to an 18% increase in requests for products/services mentioned on your custom business on hold greetings. Reach out to the team at Killerspots and we’ll get you hooked up with the best hold messages and on hold music for business owners.
    The effectiveness of the first three above-mentioned elements are often neutralized by a poor understanding of the broadcast carrier of the On Hold message and how it affects the recording process. For more information on this topic, click here.

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    If you have a bit of a budget you can hire a voice over (VO artist) or hire a specialized on hold messages service company. Depending on what your requirements the price may range between $50 – $60 and several hundreds dollars. Sometimes, for a little extra cost, the VO artists can also provide background music.

    Audio Samples Full Audio Gallery Services On Hold Messaging Interactive Voice Prompts (IVR) Television & Radio Voiceovers TESTIMONIALS PRICING & PLANS GET STARTED On Hold Messaging | Voice Overs for Television or Radio | Professional Voice
    On-hold messages interact with your callers when your operators and representatives can’t. Present a quality first impression while reducing call abandonment. We’ve been creating custom Message on Hold programs since 1987. Every on-hold program is a unique creation for your brand, highlighting what you do and what you do best. Listen to our demos.

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    Note that the music will always play from the beginning each time the unit is turned on. This isn't a problem when using the device for music on hold, it's intended purpose. But for my use, I bought a bunch of 1 GB USB drives, and recorded different "cheesy elevator music" on each, which we will be able to change out for variety.

    For the average 4-minute on hold message, we recommend no more than 2 music tracks. Having too much variation in music can distract your audience. Longer programs can accommodate more music themes. To sample our music, please visit our production music library.
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    "Nice delivery of the humor! [It] would keep an on-hold caller waiting to hear what comes next." - Ricky Roo / On Hold Messaging Association's MARCE Awards Judge

    Present your callers with multiple options ensuring they are directed to where they need to be quickly.
    Learn more about our new organization at our website or follow us on Facebook for updates.

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From young, professional US – Neutral voices to Australian, Spanish, and UK voices.

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Message On Hold is the most effective marketing tool for promoting your business to prospects, while providing customer service information to your customer base. Variously labeled as telephone on hold messaging, phone hold music, marketing message, telephone on hold message, on hold communication, on hold marketing, or another 50 variations, the programming you play to callers on hold is an essential communication tool. Think about it: who is more captive than a caller on hold?

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Record the clips of what you want your callers to hear, then use an audio editing software to arrange the clips and add background music.

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Clients running cloud based VoIP phone systems have their phone recordings supplied as digital files only. We optimise all such recordings for best playback quality and work with your IT team or phone company to ease the update process and ensure the highest playback quality to your valued callers. We become your AUDIO MARKETING ARM that produces periodical message updates and music refreshes to ensure your telephone on hold messages are always up to date and relevant. “If your telephone on hold needs are facilitated by another company, why not challenge us to do better” Be sure to browse our website to discover the full breadth of our Messages On Hold, Music On Hold, IVR and Phone Prompt services.​ "I found the system worked great for us. Customers can now enjoy learning about our business while on hold instead of hearing silence. We can also create our own messages to suit our needs for sales or special occasions. Very happy with the system and the efficient installation." "Thank you for the prompt service and quality product. The sound quality is fantastic and the ability to update our message on such a quick turn around time is great". “Big thanks to Evolved Sound for setting up our on-hold messaging system. It’s great knowing we can give our customers important information and promotions before they’ve even spoken to a member of our team. The flexibility to change our on-hold message has been incredibly useful and we’re thoroughly impressed with the sound quality. The team are highly efficient in the installation of the system and in providing any assistance we’ve needed.” "We have been using Evolved Sound for our on hold messages for some time now, and would recommend the service to anyone. The recordings are professional and the service we receive is fantastic" "Your service is exceptional when we compare it to some of the others we have to cope with!" "This is brilliant. Please take some time to listen to this as it is spot on and super professional." "We purchased an on-hold system from Evolved Sound in December 2004 and despite being located in a different city found it quick and easy." "The system has been fine and reliable. In the long term, your product will be more cost effective compared to what we were running in the past through our previous supplier." "I would like to thank Evolved Sound for their professionalism and efficiency in assisting SPC Ardmona produce a new and greatly improved on-hold message. The new message now provides callers with up to date information about new products and general company information." "All is working fine since the on hold system was installed. Although we wouldn't lose too much business if callers hung up, the systems certainly helps them stay connected with us while on hold. The on hold system also gives us a chance to put relevant information forward which assists in pushing our corporate identity." "We finally had the on hold music system connected by our phone people. It is now working very well and we may look at changing the music down the track too." "The MOH software has been great - we tried a CD player but then it died. We tried the radio but it kept drifting off the station. We had silence for ages but then customers didn't know if we'd hung up on them - not good customer service!" "Easts was looking for an alternative to CD based messaging, by having flash based audio we haven't experienced any drop outs or need to change CDs. Just set and forget." "Thanks for great work in setting up our 'Messages on Hold' within the first 3 days we gained an extra sale, which has paid for the entire cost of the system you put in. The Evolved Sound 'Messages on hold has become an invaluable tool to let our customers know what additional services our company offers and the whole process from script writing to final installation was a breeze." "Since we have been running the on hold system, we have received a lot of positive feedback from our staff. They have said using on hold is a great way to provide customers with information that they don't already know about. We found the order process to be very easy and overall we are very happy with the end result." "Since implementing our on hold system both members and non-members have commented favourably on what they now hear when on hold. It is a very practical and cheap way to promote our products and services. Evolved Sound were great with the scripting and ensured that all our requirements were met. The end product sounds spot on and gives us a great professional image." "Although we don't put callers on hold too much, we do receive positive feedback. Callers have said it is good to have some relevant information to listen to while on hold rather than the local radio station. With that in mind, we know when they are placed on hold with the system supplied by Evolved Sound they will be looked after". "We used the services and purchased on hold systems from Evolved Sound for numerous Government departments. It has been a very good company to work with. The production times have been to schedule and follow-ups were good too. Overall we have been significantly happy with the service and I would give the service a rating of 8 out of 10" "Working with Evolved was great, we choose our voice over artist from the selection of recordings offered on the website. Evolved assisted us with the content of our recording offering insightful input into what makes a message work. The recording was done sooner than expected and we where happy with the review/ feedback process that evolved have in place. It gave us ample opportunity to fine tune the recording to suit our market. We valued our experience with Evolved and have no hesitation in recommending Evolved to others. GAMEHEAD will certainly be using evolved again in the future". "Since purchasing an on hold software package we have enjoyed the flexibility to mix and match messages at a whim. When there are new promotions or new models arrive, we like the ability to quickly slot in the new recordings, without having to re-record everything again. The ability to provide separate content to different car divisions from one central server has been a very useful feature too." The following clients through sub-contract thank Evolved Sound - Transworld Group, uni Mitsubishi Pencil Co., Swift Freight International, Sheraton Hotels & Resorts, Radisson SAS Hotels & Resorts, Panasonic, Motor Harley-Davidson Cycles & Le Meridien.

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