Physical media MOH methods provide quality control with prerecorded and licensed CDs, although some units still use cassettes. CDs are designed with or without voice-overs. Brief voice-overs, such as "Calls will be answered in the order that they were received", or "Please hold, your call is important to us," are basic examples. However, many vendors suggest more customized messages.
4. SET A BUSINESS TONE BEFORE THE CALL CONNECTS. A set of on-hold messages & music helps to establish a tone for your business before the caller ever connects with an employee.

In the first instance, we work closely with you to better understand the process you expect your staff to follow and can offer guidance on best practice and identify any obvious issues before we even begin. Once we start analysing your calls, we will simply listen to real customer and prospect calls and measure both the ‘process’ and ‘experience’ aspects. You can then expect to receive detailed, monthly reporting that allows you to quickly understand your current performance and identify where you need to be and how to get there, so you’ll be one step closer to achieving your business goals.
Talk to your customer before you even pick up the phone. On hold messages are one of the best ways to communicate with your customer audience.