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The more frequently your callers hear that (or any prompt), the less they believe you.

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A telephone message on hold program compares to a mini radio station for your phone lines. Strategic messages promoting your products and services to your callers while they wait on hold. Telephone messages on hold is a way of educating your callers about your brand.
When your customers call they’ll hear the right message, right at point of sale. Every time you press the hold button you’re opening up a world of opportunities for both your business and your customers. “More than 70% of business calls are placed on hold.” – AT&T “Callers stay on the line up to 25% longer when provided with On Hold Messaging versus dead air or background music and up to 17% longer than radio.” – Infomax “88% of callers preferred On Hold Messages to other options.” – MaxiMarketing

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3. Available Agents Greeting. What callers hear when they are routed to an available agent. Sample Scripts: “Please hold while you are connected to the next available agent.”
Website: https://smartonhold.com.au/message-tips/2018/05/on-hold-messages-cordless-phone/

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AT&T has offered music while the phone is ringing to the calling party (music plays instead of ring...ring..ring), but they charge what seems to be a lot for the service and it only lasts for a year, as I recall. Lots of choices of music, though. No idea about call holding, try calling AT&T. Apr 14, 2009 3:40 PM Apr 14, 2009 4:53 PM in response to PsychedelicWonders In response to PsychedelicWonders

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2. YOU HAVE A CAPTIVE AUDIENCE. The time that your callers spend on hold is time when they are a captive audience. Providing messaging when callers are on hold helps occupy and entertain them to some degree; and most importantly, your business can make the most of that captive customer time.

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    Custom messaging on hold can be used to generate new sales and marketing opportunities by delivering key information about your brand directly to a captive audience. Instead of costing you money through hang-ups and frustrated customers, you can use your phone system to generate business and make money.

    Custom hold messaging can be used to deliver high-quality, professional customer service as well as showcasing a more polished image for your business. Smaller businesses can even use custom messaging in combination with auto-attendant features to project a larger, more professional image than may otherwise be possible.
    Your file will be delivered to you with 15 seconds of background music (or blank airtime if you do not choose background music) after the voice message. This will give you 15 seconds of music (or blank airtime) between each message when run in a loop.

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    "It's been this ridiculously great viral feature," said Walker. "The feedback I get from people is like, they'll sometimes even show up late to make the other guy listen to the hold music."

    Each client’s vision, video production requirements and budget are as unique as their brand. That's why we conduct an in-depth “discovery session” to review your project scope and marketing goals to create a blueprint for success.
    Hold music keeps your callers distracted from the wait, although it should not be considered a fix for long queue times.

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    Yes. You can easily set up message changes to coincide with your marketing calendar, holidays or special events.

    We are specialists in audio production and deliver phone prompts and on hold marketing messages to put on your existing telephone system. No contract and no hidden costs; just professionally produced telephone audio for a one-time payment. No contracts; just an affordable one-time payment Choice of curated voice talent & music on hold No PRS or PPL fees Audio ready in 3-5 working days
    Since 1999, the Killerspots Agency has been known for its award-winning creative production styles, on-time deliveries, and customer experiences. We’re a contagiously creative, full-service digital marketing, production, and media agency. Our culture is a strategy at its core.

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    We provide a variety of male and female professional broadcast announcers who can cover a range of voicing styles. Click here to have a listen.

    "Okay, I shouldn’t have opened [and read this copy] while I was on a conference call. That was a good laugh. Very good work." - Daniel Doxey / International Translating Company (Hear a sample)
    Just because you’re writing comedy doesn’t mean you won’t feel embarrassed by what you write. The goal of writing comedy is to overcome that embarrassment, and for you to help your fellow writers know they have nothing to be afraid of. The best comedy writing comes about when the writers are all the best of friends.

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Related: How to select, license, and format on hold music for your business phone

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What’s the average length of the musical interludes in a Message on Hold program?

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