Slow your roll—there’s a lot more to hold music than just genre. A phone line isn’t a state of the art speaker system; its primary function is to make sure the call is connected. Volume changes, frequency, and distortion are all elements to consider when choosing hold music.
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So, you’ve called in to a customer service line looking for help regarding a product or service you’ve purchased. Your hope is that your questions will be answered and your issues resolved quickly, and by a person who is capable and amiable.
Someone is late for the conference call, so the music starts. "Well, I've been sitting here all day," the song begins, sort of croony, with a vaguely country affect — the kind of opening that leads you to expect there is, somewhere, an ex-lover who probably isn't coming back. A certain variety of pining. But then, a few bars in, a turn: "Yes I'm waiting on this conference call, all alone. And I'm on hold, yes I'm on hold... I hope it's not all day, ey!"
One of the most challenging aspects of writing for speech is optimising text to be read aloud and recorded. On paper, long, complex sentences are easily accommodated. When read out aloud, the same sentences can sound awkward and confusing.
Before you start, check with your IT support team or phone system vendor to see if there are any special requirements you need to be aware of. Things like: How long can the recording be? What type of audio file does it need to be? Is there a maximum file size?
On-hold marketing / on-hold messages provide an amazing opportunity to add real and lasting value to your business.
If you don’t have the capability in-house, or if you’d prefer to let someone else handle it, this task is easy to outsource.
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The primary feature of on hold messages is that they provide a way to keep customers informed about your business. Instead of silence or elevator music, businesses can use their hold time to provide hours of operation and other useful information to their callers. Additionally, the wait time may be used to promote new products for demand generation. This can be a great tool in up-selling and cross-selling items to consumers while they wait.
You also need to factor in your average wait time. If you know your callers will be listening for a while, choose something other than rock or alternative, which creates the perception of longer wait times.
We don’t want that happening to our callers. Adding a little background music or making sure the audio file sounds like a recording will help prevent this.
On hold music is a necessity for any client facing business phone system. Use on hold music as an opportunity not only to help your client pass time while waiting but to affirm your brand identify as well. Hi, I’m Mik, one of TunePocket music composers.
Producing on-hold messages that are appealing to your callers is essential. By combining a well-written script and the right voice over talent, your business will have a powerful program that keeps callers captivated. Company Background Script – Promotional Script – Core Value Script – Call to Website Script
Helpful message on hold sections are meant to speedily improve the caller experience. Good content to provide during these sections might include information that the caller may be looking for on their call, information regarding access to a business location, troubleshooting steps and problem resolution and information on organizational changes that the caller may need before proceeding with their call.