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It is illegal to play copyrighted music for commercial use (which includes your on hold programming) without paying royalties. Music provided by Holdcom use is royalty free because Holdcom licenses it for Message on Hold usage.

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So, given that hold music is such a powerful potential source of frustration, why do companies continue to get it wrong? Reading the articles that are out there, there seems to be a lot of speculation regarding the best choice of music to placate or even entertain customers while they wait in your queue. Some common suggestions include “Hanging On The Telephone” by Blondie, or Lionel Richie’s “Hello, is it me you’re looking for?”. Or how about looking up the customer’s record in your call centre CRM, grabbing their date of birth, and playing something based on their age range - pop for the under 25s and presumably something fusty for the oldies?
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“Thank you for calling Liam’s Ladders – a representative will be with you shortly. Did you know that Liam’s Ladders has been a family business for 3 generations and counting? We offer affordable, high-quality ladders and construction equipment for personal and commercial projects. This week only, if you buy $50 worth of equipment, we’ll give you $10 off! Talk to your representative about getting this promotion for your order today…”
This brings up the ever-present question of appropriate branding for your business. At a funeral home, Green says, you don't want an upbeat pop song, for obvious reasons. Mark Malekpour, who works at Beatsuite, a music library which sells a variety of songs specifically for hold systems, says that companies too often want popular music. "For an insurance company, you don't want something from Queen or U2," he said. "When you're choosing music for an insurance company, it shouldn't feel happy or feel good or lighthearted, because insurance is something you have to have, and you want to think, 'These guys get what insurance is all about.' " (Beatsuite's bestselling hold song is called "Inspiring Innovation," which is tagged as: "Success, achievement, and trustworthy.")

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Generic pop songs perform better than those with prosocial lyrics or instrumental music. It turns out people calling in with grievances don’t want to hear songs about helping the world, and stereotypical elevator music triggers anger when on hold for extended periods.
On average, 5 to 15 seconds of music plays between each message blurb. Keep your audience in mind: musical breaks that are too long are boring, but message blurbs that are long or too detailed can be overwhelming. In most cases, 5 to 15 seconds, between message blurbs that don’t exceed 30 seconds are usually appropriate.

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If you have a nice voice and more or less decent recording equipment, you can record your own on hold messages.

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You can add wired devices like office VoIP phones or landlines too. After you press "Done" you can start using your business phone number right away.

  • what message do you leave on your voicemail

    Curation by context is the game of late. We choose music by our mood, by our activity, and by our audience. Spotify lets you browse by mood and events, showcasing playlists that cross multiple genres because music can’t be sorted into individual boxes.

    Send that message, or get information needed, and press thumb button at bottom center screen/phone and all apps on “Home Screen” will return, If need to return to actual call in progress/or on hold, press the center button twice quickly.
    You have your callers’ complete attention at what is virtually point of sale. Many of your waiting callers have their pens poised, their order books open, they want to know how you can help them, SO LET’S TELL THEM.

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    Unfortunately, it gets worse. Due to general sloppiness when it comes to setting the volume level for music on hold, a form of distortion known as “clipping” can appear, and regularly does if you’re willing to believe personal anecdotal evidence. If you want to know about the science behind clipping, then Wikipedia will tell you everything you need to know, but for those of us who have things to get on with, we can get by just knowing that when something is played too loud down a phone line, the sound starts to distort and sound really horrible.

    Producing on hold messages that are appealing to your callers is essential. By combining a well-written script and the right voice over talent, your business will have a powerful program that keeps callers captivated. We can even speak to your audience in any language or regional dialect to ensure you’re properly heard.
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    In 2012, the Audio Marketing Association (Europe) conducted a survey with the OHMA (On Hold Marketing Association in the US), into On Hold Messaging and its effectiveness as a marketing tool. 1555 clients responded from a broad range of industries.

    In order to enhance your phone image with Custom On Hold Messages, you need only select a package that suits your business. We offer a range of options all of which include a pre-determined number of audio productions and use of a digital announcer. This unit stores audio on computer chip for perpetual replay with no moving parts so reliability is unequalled.
    “As part of your on hold package, we can offer you a discounted backup price when ordered at the same time. Once you are connected, please ask your adviser for full details.”

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    "You know, we get people who ask us to put them back on hold." - Eric Smith / Binkelman Corporation (Hear a sample)

    Typically, if you what to use copyrighted music in your project, you must obtain two licenses - a Sync (Synchronization) license from the publisher and a Master license from the recording label.
    Internet – No longer a need for a dedicated phone line just use the internet. Files can be sent in WAV format or MP3.

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Thank you for calling BusinessCo. Unfortunately, all our Business Representatives are currently attending to other enquiries. Your call is important to us, so please leave your name, phone number and a short message and we will return your call by the end of the business day. Thank you.

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Although we don't offer a free demo, you can hear the quality of our voice over demos.

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Website: https://kenyapoa.wordpress.com/2017/09/13/opus-number-1-the-famous-phone-hold-music/

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Once professionally recorded your message is loaded as a mp3 file which can be downloaded when ready. It is easily loaded via your PC to a USB key and plugged into your On Hold Player.

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