Have you ever judged a company based on how poor their phone messages were? We have. Avoid giving your existing or potential customers negative arguments about the quality of your service or brand image.
Messages on Hold – continuous loop of music and messaging that plays as callers wait to speak to a business representative. Messages On Hold present a mix of marketing messages and customer service information that is mixed with music to play in a loop for callers waiting on hold.
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If it is a genre, hold music, it's fair to say, is a troubled one with few hits. It's not really meant to be loved or even listened to — it's meant to communicate something specific: Don't hang up. (Cornell makes this plea specifically at the end of his song.) Silence is believed to be a death knell for phone calls — people will simply think the line is dead and hang up. This is true even on non-hold calls; it's why phone companies transmit something called a "comfort tone" over phone lines, a barely audible synthetic noise that signals a connection is still there.
The decision to update your on-hold message depends largely on the content you are sharing. If you are sharing content that includes short-term promotions, this information will need frequent updating so consumers are always aware of the status of any offers. However, if you’re only sharing general information about your standard products, your operating hours and location, then the decision to update the message can be more reliant on metrics.
1.) En estos momentos todas nuestras líneas están ocupadas. Por favor, tenga un poco de paciencia, en seguida le atenderemos -PAUSA- ¿Ha visitado ya nuestra página web www.johndoe.com? Sus preocupaciones nos importan, por favor, manténgase a la espera, le transferiremos lo antes posible. -PAUSA- Un momento por favor. El próximo miembro del equipo que esté disponible le atenderá en breve.
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3.) Currently, all employees are still busy. We are eager to forward you as soon as possible. Have you visited our website www.johndoe.de ? You can find an overview of our services and products there. Your call is very important to us and we dedicate to take time for our customers. Unfortunately, all lines are still busy and we ask for your patience.
Not to mention it's completely illegal to play the radio to callers on hold. Although the radio station has the appropriate license to broadcast music, your business does not, and that could leave you paying major fines.
If your on hold content, well, sucks, callers are going to call you out on it. Twitter Feedback is hardly new, but there are certainly a lot of people tweeting with the hashtag #onhold who will tell you a thing or two about what they like, and what they don't, while they're waiting to hear from a company. Maybe you'll be surprised to see just how grim it can be... check out this sampling of tweets to see the good, the bad, and the UGLY.
A dedicated Holdcom Script Consultant will write your script based on your input, and marketing and customer service materials. Or you can write your own.
A study by Infomax inc found that callers tend to stay online for 25% longer if there is a mix of on hold messaging and not just plain music. So you need to mix it up.
"I selected Binkelman's [On Hold Marketing] because of the unexpected comedy, quirkiness and edge! You actually want to wait on hold and hear what is said next. The script's humor is dry and sharp. The [music] and voices are catchy. I think it's very funny and creative. It paints Binkelman's personality as being comedic, but humble. I also like to see creative pushing boundaries and not too afraid to be a little on edge." - Shaun Culbertson / American Advertising Federation Judge
Work with professional narrators that reflect your company's image. There is basically no time to save money, and use someone with a great voice. Narrating, is a profession and goes far beyond the sound of the voice.
Pay once and receive your audio within 3 to 5 working days (subject to availability).
Our professional Message on Hold programs will connect with your customers, providing valuable information, answering frequently asked questions, building your brand, and reducing call abandonment. From a single on hold message for one location to a multi-location remote load enterprise installation, Holdcom brings three decades of experience to producing professional hold messages.
Now that you understand the value of having an on hold messaging strategy, it’s time to for our: Step-By-Step Guide to Custom On Hold Messages.