Being on hold has become a run-of-the-mill occurrence – but that doesn’t mean it has to be a bad experience. In fact, according to a study by Stan Rapp and Tom Collins of Maximarketing, 88% of callers preferred on hold messages to other hold options, and 16-20% made a purchase based on an on hold offer.
source: I tried putting music on my huawei g7010 and it wont play on my phone in music file. i go to my file manager, then to music file and the songs are the? peterartboy Level 1 (Contributor)
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Harness the power of a captive audience. Benefit from up to a 18% increase in requests for products/services mentioned on your custom business on hold greetings. Phone Greeting for Business. Harness the power of a captive audience and sell your products while they’re On-Hold. Our custom music on hold messages are compatible with all industries & all phone systems – Guaranteed! PHONE MESSAGE ORDERING OPTIONS: Order just the Custom Greeting. Order the On Hold Machine w/ a Free Custom Greeting*. Custom Voice prompts for your business
On-Hold Messaging has proven benefits when it comes to phone call retention rates and in helping to upsell new products and services. Fewer Hangups Giving your callers something informative or entertaining to listen to keeps them on the line and avoids the dreaded hangs ups - which may result in the loss of a sale.
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If you're not actively planning content for your on hold program, and, say, play the radio on hold, you're not controlling what you're playing on hold. You're at the whim of a Radio DJ or program manager, who might play music that's unappealing to your callers or who might be producing and playing ads for your competition.
Hiring a specialized on hold messaging company can get expensive. As a more affordable alternative, you can use pre-made, ready to use on hold messages and music, like the examples we mentioned earlier.
You will most likely run into the typical Stalingrad-esque repeating messages that state how important your call is to the business. It is only slightly less annoying to have some form of default music that plays on a loop, and gives you the virtual experience of being stuck in an elevator, listening to muzak ad infinitum.
When your callers are on-hold, it’s a perfect opportunity for you to promote your business, company, products or services. It’s also an opportunity for you to provide generic tips and content that will catch the interest of your callers. This strategy is called being abundant and being abundant in the business climate today can yield your business more dividends by directly increasing the loyalty and satisfaction of your business clients.
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Don’t know what the messages should say? You could engage a marketing or branding firm to help with this.
Another opportunity to improve customer service is to provide customers with self-service information. If you have help documentation or resources online, be sure to mention them on hold, so that your callers can access that helpful content on their own, leaving your staff free to help with more unique concerns.
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