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It's a place most of us have been before: Knowing that you have no option if you wish to get the help you need, you reply, “Sure, I’ll hold,” and politely wait. If you have never been through what comes next before, you are lucky. If I am being completely honest, I am slightly envious. .

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The difference between writing a script and writing for print is that scripts must be written for the ear and written for effective delivery by voice talent. It must be written in a conversational tone. When you create a script that’s listenable, your callers will better understand your business.
Imagine a network of “connected” phone agents who are able to reach out to a colleague for help or advice in the middle of a phone conversation with an important client.

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So what can we do to avoid inflicting further musical misery on our own customers while they’re patiently sitting on hold? We could just go back to playing a ringing sound, or an intermittent beep just to let people know they’re still connected, but that would be awfully dull. The best compromise is relatively simple electronic music that doesn't have too much going on as the ideal choice for hold music as it requires far less refined sound quality to get a decent rendition down a telephone connection.
How much did you spend on your visual marketing last year: website, brochures, newspaper/magazine advertisements, posters, leaflets? Hundreds? Thousands? We all know how important it is to make our businesses look good but what about making it sound good? When did you last consider what your on hold messaging says about your business?

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So, given that hold music is such a powerful potential source of frustration, why do companies continue to get it wrong? Reading the articles that are out there, there seems to be a lot of speculation regarding the best choice of music to placate or even entertain customers while they wait in your queue. Some common suggestions include “Hanging On The Telephone” by Blondie, or Lionel Richie’s “Hello, is it me you’re looking for?”. Or how about looking up the customer’s record in your call centre CRM, grabbing their date of birth, and playing something based on their age range - pop for the under 25s and presumably something fusty for the oldies?

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So that the customer will call you, right? If so, why are you missing the opportunity to let them know why you are the right choice?

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    -88% of callers surveyed want to hear product information on-hold and will stay on the line longer if provided with this information – roughly 16-20% said that they have purchased additional products based on information they heard while on-hold.

    Your telephone system's auto attendant recordings, IVR prompts and voicemail greetings are often the first impression of your brand. What does your first impression sound like? Set the right tone for your brand with custom auto attendant recordings, IVR and voicemail greetings to boost your brand image and customer service quality at your business. Affordable On Hold Message Pricing Every brand’s needs and marketing strategies vary. That’s why we offer affordable on-hold service pricing options no matter what your budget. Leading edge equipment, custom copywriting, a diverse roster of voice-talents and background music options are all included. While music may soothe the savage beast, it’s the ads that ring the register! Our marketing-savvy copy-writers develop the perfect blend of custom copy with clarity, precision and creativity to help your business thrive. The right copy will get the right results. We offer a proactive approach to keeping your on-hold content fresh and timely. Our easy-to-use, web-based campaign manager puts you in total control. Update message on-hold script content, submit new messages, request new recordings, track status and more, all at your convenience. Risk-Free On Hold Demo Trial Experience our creative juices first hand. Our risk free custom message on hold demo trial opens a window into our creative world, our innovative approach and our proven process. Go ahead, take us for spin, we’d love to show you what’s possible. Our creative team produces custom marketing videos for national brands and small businesses. We’ll help your brand attract, engage and connect with customers. Our all-inclusive video productions include design, graphics, actors, animations and music. Quite simply, if you can dream it, we can create it. Content creation, content strategy, content marketing–these are all trendy terms right now, but they’re not new to us! Our accomplished audio-video content designers will help accelerate your ideas and create compelling content in a clear, concise manner to connect your brand with your audience. There’s no substitute for unparalleled customer service and support. We’re passionate about developing long-term relationships and creating happy customers. That’s why we provide out of this world service and support. Brands large and small rely on our expertise every day! We're here to help. No matter how small or large your business is, we provide solutions for companies in a variety of industries. Call us and speak with one of our experts who would be happy to answer any questions you might have. Affordable On Hold Messaging Pricing Options Are you shopping for on hold messaging services? We offer a variety of "all-inclusive" budget-friendly prices for messages on hold as well as value plans for updates. When you contact The Original On Hold, you get straightforward message on hold pricing and services that are fast, affordable and easy – just like it should be! On Hold Message Pricing Made Simple. No Hassles, No Gimmicks, No Kidding! Watch Now. One time fee or message value plan. The choice is yours! Do you want to purchase an on hold system without a contract? No problem. Our Single Starter Package is all-inclusive. Flat "pay once, play forever" price. No contract or ongoing fees. You get custom script copy, voice and music selection and the digital media player. 1 On Hold recording Custom script copy Professional voices & licensed music On Hold player included Keep your on-hold message fresh and your content compelling! This all-inclusive semi-annual program includes 2 on hold updates per year. Many clients use one production year-round, and a second during the winter holiday season, or highlight special events and promotions. 2 On Hold updates Custom script copy Professional voices & licensed music Free On Hold player A perfect fit for brands with seasonal fluctuations, events or periodic news updates. An all inclusive plan to keep callers tuned into your marketing message and special offers. Let your customers know that you value their time. 4 On Hold updates Custom script copy Professional voices & licensed music Free On Hold player Routine on-hold message updates to coordinate with your overall marketing strategy. Announce timely promotions, specials, and limited time offers. Keep callers informed of your latest developments and drive more sales! 12 On Hold updates Custom script copy Professional voices & licensed music Free On Hold player
    Choose from male or female voice talent, and from multiple voice tones including natural, energetic and professional. Select one that best suits your brand and industry. Our Voice Artists are some of the most experienced in Australia and have produced countless voice overs including TV and Radio Ads.

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    Choose from male or female voice talent, and from multiple voice tones including natural, energetic and professional. Select one that best suits your brand and industry. Our Voice Artists are some of the most experienced in Australia and have produced countless voice overs including TV and Radio Ads.

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    Power is on, the USB will play on computer, tried to use a different USB with the machine still woulnt work. This device replaced my 5-CD changer to provide background music for a business phone system. This is a lot less expensive than another CD changer, a lot smaller, and it allows us to hear the song being played (with its small internal speaker.) the volume control allows us to set the volume that caller will hear. Our CD player simply could not do that. Top reviews from other countries

    For a more modern example of a bad choice of hold music, let’s take an example I have to endure on a regular basis, Month of Sundays by Passenger. At CD quality it’s got lots of interesting stuff going on, which you’d imagine might be ideal to distract someone from the fact they’re being kept on hold for ages. However, playing it over the phone it’s simply too busy. As soon as the brass and backing vocals kick in it just sounds yuck.
    Your call is important to us, please hold and an advisor will be with you shortly.

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    That said, despite having the tools to get it done, you may still be wondering how to actually sit down and create on hold messages. At its essence, your script is the business’s framework and what sets the stage for how callers interact with you. The only other 2 alternatives are your front door (if you have one) and your website.

    So, given that hold music is such a powerful potential source of frustration, why do companies continue to get it wrong? Reading the articles that are out there, there seems to be a lot of speculation regarding the best choice of music to placate or even entertain customers while they wait in your queue. Some common suggestions include “Hanging On The Telephone” by Blondie, or Lionel Richie’s “Hello, is it me you’re looking for?”. Or how about looking up the customer’s record in your call centre CRM, grabbing their date of birth, and playing something based on their age range - pop for the under 25s and presumably something fusty for the oldies?
    Regrettably for my purpose, the software requires that you add a "message on hold", which makes perfect sense for this devices intended purpose, if not for my own use. But I worked around the problem by recording a second of silence and then adjusted the software the effectively play only my cheesy elevator music.

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examples of on hold message scripts

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Please note that your phone system must have on-hold message capabilities to play an on-hold message. Click here if you need to find a phone system. A voice over script must accompany every order. The music is not available alone.

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