Of those businesses that responded, 85% would recommend on hold messaging and believe it's a useful marketing tool that adds value to the business. They rated on hold marketing as effective as Internet, TV/Radio, Direct Mail, and Print marketing.
So while this loss of quality is fine for regular conversations where it's just people speaking, if you're planning on piping music down the telephone line, you need to remember that the audio quality will, at best, be around 24 times worse than what you'd hear on a CD.
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"I wish I had more time to forward to you all the great feedback we get." - Chris Hamann / Lakeland Auto & Marine (Hear a sample)
Your Message on Hold content should be updated in conjunction with changing information at your company. These changes might include marketing efforts, customer service strategies, policies, promotions, or other news.
If you have a bit of a budget you can hire a voice over (VO artist) or hire a specialized on hold messages service company. Depending on what your requirements the price may range between $50 – $60 and several hundreds dollars. Sometimes, for a little extra cost, the VO artists can also provide background music.
We put together some resources for a mix of both free-to-use and royalty-free hold music:
Website: https://www.calltrackingmetrics.com/blog/communications-o/calls-o/how-to-source-hold-music/
I have used On Hold Audio by Advanced Productions since opening our law firm. The owner and all team members are professional, timely, creative, easy to work with and always on-point. I love their on hold voice selections; their on hold music selections are numerous and varied. I will not work with any other company for my on hold needs. Fausto is particularly amazing and their prices are very reasonable. All projects were delivered ahead of schedule!
On hold systems support physical media via unit equipment and connection with an analog telephone line and virtual media via a USB flash drive, network access, or a remote Ethernet connection. Online, on-hold system services make accessing and downloading MP3 music and message files easy.
In short, no. Music played to callers on hold must be licensed for this type of use. By playing unlicensed music, legal action can be taken against your business. The music in Holdcom’s vast library is fully licensed for Message on Hold usage.
6. Full Waiting Queue Message. What the caller hears when the waiting queue is full. Sample Scripts: “We are currently experiencing high call volume. Please leave a message with your name and phone number and we will return your call as soon as possible.”
Working with Holdcom to keep your program up to date is easy. Just tell your Client Relations Representative and Script Consultant the information and they’ll revise your script. They can replicate your advertising from newspaper or television ads, follow your social media updates, and check your website.
Superb service and support from Scott - great place to get your headset accessories or existing kit refurbished.
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Best part is this is all done from your computer, your ads on hold programme is available online in a format suitable for your on hold player.
What’s more, our custom music and on hold messages are compatible with all industries and all phone systems. That means that no matter what type of business you run or what phone provider you use, you know that you’ll be able to reach your customers in a meaningful way.