When you work with a professional audio production company, that uses legally licensed music and professional voice over talent and has experience editing audio for telephony applications, the sound quality is going to be much better than something put together by an amateur or something you've recorded and thrown together yourself. Professional audio production is very cost-effective, and you'll get a big bang for your buck by going professional.
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From the moment I contacted the team at Messages on Hold I had nothing but a complete fast and professional experience.
Here are a few things to keep in mind to have a killer script your callers will be receptive to: Speak to your audience: When creating a script, make sure you know WHO you’re talking to above anything else. Is it moms, teenagers or middle-aged men who like golf? Appeal to their interests in relation to your business with a captive voice, and they’ll be much more willing to listen (and be patient while doing so). Time it appropriately: You know your business better than anyone else, so as such, you’re probably aware of a caller’s average hold times. While this can vary with growth and other factors, make sure you record enough messages to fill the time so a caller isn’t stuck hearing an eternal loop of the same 3 messages. They’ll thank you for it by being far less irritated. Stay current: Some companies have seasonal sales and changes, so including this in your script as the year progresses means you remain relevant with the latest and greatest. For example, during the holidays you can say “Seasons greetings from Fletcher’s Flowers...” or something similar. You can also include event notifications, advertisements, and other informational messages so they learn more about your business. Be natural: Think about how you’d like to be talked to. Typically, a robot isn’t the first thing that comes to mind. Writing for auditory purposes elicits a different approach than writing for digital or print. Make sure whatever your script is that you read it aloud, and test it out on coworkers or friends. If they get bored or disengage, chances are, your callers will too. Know their path: What’s your end goal for what you’d like your caller to accomplish? Tailor your messaging to them based on what you come up with. If you’d like to upsell, consider using some on hold time to discuss a company-wide promotion they can take advantage of, or a fun fact about your industry they wouldn’t know. Give a call-back option: If your phone system has the feature and a caller doesn’t have time to spend on hold, offer them the option to receive a callback without affecting their position in line, or to leave a message. This can alleviate the stress of waiting.
Although most clients select just one voice talent to read their entire script, some choose two voices for a more interesting finished product. The most common choice is to have both a male and female read the script in an alternating format.
All plans are annual plans, paid monthly. Cancellation fee is half the remaining contract fee at time of cancellation.
First impressions count! A telephone call may be the first experience your customer has with your business, so make a great impression with a professional and personalised on-hold marketing package.
For more information and to hear additional on hold messages examples by industries and markets click here Length Words Price 1 Minute 100 $99 2 Minute 200 $139 3 Minute 300 $179 4 Minute 400 $219 5 Minute 500 $259 6 Minute 600 $299 7 Minute 700 $339 8 Minute 800 $379 $50 for the first 75 words and $25 for every 75 words thereafter
212-355-6980Phone on hold messages give you a new marketing opportunity. Before you try to do it yourself, why not get Free Feedback on your script. We help, dentists, doctors, insurance brokers…and businesses like yours in New York, Connecticut and Nationwide. In New York call 212-355-6980. In Connecticut call 203-655-3920.
In 2012, the Audio Marketing Association (Europe) conducted a survey with the OHMA (On Hold Marketing Association in the US), into On Hold Messaging and its effectiveness as a marketing tool. 1555 clients responded from a broad range of industries.
Compared to traditional advertising like radio, television and print, AyerPlay’s on-hold services are extremely cost effective. And with over 35 years in the industry, our experience and expertise are invaluable. Professional voice talent and copywriters Licensed in-house digital recording studios Experienced Account Executives High customer satisfaction and retention rate Equipment and program warranties Foreign language productions available
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800-335-0228Our Message On Hold players work with any phone system and provide your customers with both music and promotional messages that can help sell your products or services. Find out why Premier is the number one selling Message on Hold system in the world. Call us at 800-335-0228.
Can I use the music of my favorite artist/band/performer as the background to my Message on Hold program?
Being stuck on hold is a frustration most people can relate to. Annoying beeps, irritating dial tones and vague queue times result in an unpleasant experience most of us would go lengths to avoid. Fortunately, it doesn’t have to be that way, with Custom Messaging On Hold.
The first step is to realize that writing a script isn’t like writing an article or any other kind of copy. Most kinds of writing are meant to be silently read by a single person. Yet, writing scripts is different because it’s meant to be read out loud by a specific person.
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