Did you know that well-designed on-hold messages with pleasant, enjoyable, smiling narration, have the power to make your callers feel more confident about retaining your services? It also increases their trust in your company. It's tricky, but the reverse is really true. An unpleasant delay provides your callers with a great opportunity to judge your facilities and customer service.
Even if you have a VoIP telephone system, your call will eventually go across the PSTN (like the traditional landline calls), where network operators are able to do whatever they like. Plus VoIP and mobile operators use high-compression codecs that degrade the overall quality of the sound. A good codec can take a 9600bps audio stream (toll quality ISDN voice) and take it down to the required bandwidth by a factor of 10 or more.

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Music – during voice over messages, the music will be slightly raised in volume. It is important to select a piece of music that compliments your brand.