Statistics show that approximately 34% of callers who hang up will never call you back. In addition, callers wait an estimated 70% longer on the line when they are listening to interesting information about the company they are calling. These statistics suggest that providing a customized message that is tailored to your company can be more effective than playing music or leaving the customer in silence while they’re on hold.
It’s about engaging your caller and giving them options with your messages. This requires upkeep, and an eye on average hold time (AHT) so you know how much to prerecord for your callers. If you’re not sure where to start, go to your coworkers for some ideas – it’s there you’ll get your script going.
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888-466-4653On-Hold Marketing produces effective hold line messages, music & phone greetings customized for your telephone system. Contact us today at 888-466-4653.
On-hold messaging is also great time to encourage consumers to spend. For example, you can offer customers who spend more than $99 free shipping, customers who order 3 items a 4th item free, etc. Think “upsell” with your ads on hold – you’ve got the customer on the line patiently waiting to (hopefully) spend money.
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Length – if your callers typically wait 2 minutes at a time, then at least 2 minutes of programming should be the goal. The idea is to ensure the callers don’t hear repeated messages every time they call. A typical on-hold message is 4-8 minutes in length.
Showcase the most important services your practice provides pets and their families. The following message examples are the core of your practice and should be in the forefront of all client communications.
Working with Holdcom to keep your program up to date is easy. Just tell your Client Relations Representative and Script Consultant the information and they’ll revise your script. They can replicate your advertising from newspaper or television ads, follow your social media updates, and check your website.
The information to include on your on-hold message varies depending what services you provide. A good starting point is to record the information you think a customer would need to know about your business, such as: Hours of Operation Location Services Provided Products in Stock Current promotions and offers
By purchasing this item, a link to a web form will appear on your Account Page. On this form you can choose your voice artist, your music and enter your scripts. Upon submitting the form, you will receive your audio file(s) within 5-7 business days. If at that time, you wish to make changes to your original script, the fees are: $50 for On-Hold Message edits $15 for 100 Word Script edits $10 for 50 Word Script edits We encourage you to take the time necessary to make sure you are happy with your script before you submit
No matter how you choose to create the on-hold recording, once the audio file sounds exactly like you want it, simply ask your IT team to update your phone system with the new recording. You’ll be giving your callers a better experience in no time.
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Your experienced Holdcom Script Consultant will review your website and other marketing materials to create an effective audio marketing message.
Let’s drop some jargon: Caller retention. Customer satisfaction. Reducing churn. If you care about any of these, hold music should matter to you. Music affects mood. It can even have an effect on purchasing and decision-making behavior. Skip the sponsored Instagram posts of avocado toast; hold music is a bonafide influencer!
This plays immediately after the initial greeting message. If all agents continue to remain busy, the caller will continue to hear the On Hold Music, which can be either music or a message. Click Create Call Queue or click Edit (pencil icon) to the right of the queue you wish to select. Select Change under Hold Music. Enter the Name and the Phone Number or Extension you wish to record your initial greeting on. Click Call Now and follow the instructions.
If you use or are considering a VOIP system, digital equipment may not be required. In this case Solutions On Hold will provide your program in the audio file format that meets your VOIP system requirements. Package A Package B Package C Package D