A well written script is the cornerstone of any great on hold message. It must capture the caller’s attention, so they remain engaged while navigating menu options or waiting on hold. The script that callers hear can set the tone for the rest of the conversation. It should also be in line with your goals, which can be broken down to 3 main objectives. It can be to inform the caller, promote the brand or product, or just entertain the caller. Most of all, it has to be engaging.
So how do you choose the right hold music? Start with what’s appropriate for your business. A funeral home wouldn’t blast the Bee Gees. A sports arena isn’t going to stream some easy listening to the fans. Know your audience, understand their mind space, and pick your music accordingly.
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Most business-class phone systems come with a library of pre-recorded on-hold messages or music for you to choose from. They also typically allow you to upload your own, giving you the opportunity to customize your callers’ experience while they wait.
With our on hold marketing service called MOOD: Voice, you not only get that chance but you can also let the customer know about other products and services you offer. With Mood:Voice you can change your message as little as once a year or as often as once a week, it’s completely your choice. Please give us a call to schedule an appointment to talk about your business… We’ll even put you on hold if you want to try it out! Better yet, click the button for a sample.
Not to mention it's completely illegal to play the radio to callers on hold. Although the radio station has the appropriate license to broadcast music, your business does not, and that could leave you paying major fines.
The music in our on hold music section is pre-licensed, which means we can mix it with your on-hold messages without charging an additional music license. Also, this smaller selection of music is not in a PRO such as ASCAP, BMI, PRS etc. so you won't have to pay these agencies a fee for playing music on hold. You can use music from our library if you wish but there will be an additional license cost and not all of it is PRO free.
Great company to deal with! Made everything so straight forward and the results are fantastic! Really happy with our hold music. Great price and great product. Would definitely use them again! Thanks guys!
The most engaging messages are slightly unique in nature. They combine a mix of clever scripting and music. Slight humour is often used to promote a product or service and is usually quite effective. It's also very important to choose both the written and spoken tone that appeals to the characteristics of your audience. If your target market is the younger generation, a script that includes slang words and is quite laid back would be an excellent choice. If your target market is primarily business professionals, then a more articulate choice of words would be more suitable.
I haven't used this device for an extended period, but since there are no mechanical parts, I expect that it will last. We have been using a professional on hold service for many years at about $60/month. The box that the professional company gave us sounded great when customers would call from a Lan Line. But, when calling from cell phone the voice messages were lower volume and the music would sound horrible. Music keeps cutting in and out and sounds very staticky. So we decided to save some $ and cancel our subscription and buy this unit. We are using the default music and voice messages that came preloaded instead of doing our own music and messages.
Welcome to Business 1300 where our mission is to make your business even more outstanding. To better assist us in transferring the call to the appropriate person please select from one of the following options: Press one for Sales, two for Customer Service, and three for Reception. Promote your website and social media accounts. Sell additional products or services to already interested prospects. Answer FAQs Keep callers entertained while waiting. Supply important customer service information.
We offer authentic multilingual recordings with native talents from around the globe!
On this page, we've featured some of our best on-hold messaging voice-over talents, but if you don't hear what you are looking for, please do contact us for help. It's free to ask us for samples & auditions with no obligation.
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We supply many styles of messages including music only, music plus reassuring courtesy messages, trivia or humour. In addition you could choose a dynamic mix of information about your business, products, and services along with educational consumers tips.
If your on hold content, well, sucks, callers are going to call you out on it. Twitter Feedback is hardly new, but there are certainly a lot of people tweeting with the hashtag #onhold who will tell you a thing or two about what they like, and what they don't, while they're waiting to hear from a company. Maybe you'll be surprised to see just how grim it can be... check out this sampling of tweets to see the good, the bad, and the UGLY.
Manage the expectations by reminding your clients that the customer agent will speak with them as soon as possible and the wait is almost over.
Thank you for calling {COMPANY NAME} – your number-one source for {describe type of service}.