Choosing great on-hold music keeps customers on the phone longer, and that means better service. It’s science! The ups and downs of technology. Call center technology experts Greenlight break it down pretty bluntly. Telephone on-hold music is difficult to get right because of a combination of basically two things. First, the sound quality of
We know your brand is the headliner, not the opening act! That’s why we offer a deep playlist of fully licensed, 100% commercial-free music, customized scheduling options, and our easy to install media player that connects to your existing stereo system receiver/amplifier and plays over your speakers.
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If you need to use menu options for directing calls, try to keep these as short as possible, for example... “Thank you for calling Media Music Now. So that we can connect you to the most appropriate department, please choose from the following options: press 1 for general enquiries, press 2 for help with downloads and 3 for any other enquiries.
You don't have to be a large national business to make an impression with your callers. On hold messages are ideal for SME businesses to sound just as professional.
Don’t know what the messages should say? You could engage a marketing or branding firm to help with this.
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Holdcom’s team of professional script writers, audio producers, and veteran voice talents customize and convey your on hold message, effectively promoting your value proposition and key initiatives. From branding to providing customer assistance, we are committed to producing more than just great sounding audio – we are dedicated to designing and aligning content with your image and marketing goals, while creating a positive customer experience. The value of a professional Message on Hold lies not only in quality, but in content.
Why would you spend hundreds or thousands of pounds enticing new customers to call your business only to provide them with an initial experience that is less than stellar and doesn’t reflect your business’s brand? Why wouldn’t you utilise this opportunity to market your business services and products to a captive audience?
For a more modern example of a bad choice of hold music, let’s take an example I have to endure on a regular basis, Month of Sundays by Passenger. At CD quality it’s got lots of interesting stuff going on, which you’d imagine might be ideal to distract someone from the fact they’re being kept on hold for ages. However, playing it over the phone it’s simply too busy. As soon as the brass and backing vocals kick in it just sounds yuck.
Need on hold music for your business phone line? On hold music is a necessity for any client facing business phone system. Use on hold music as an opportunity not only to help your client pass time while waiting but to affirm your brand identify as well.
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This strict synchronization and performance licensing ensures all parties are legally protected.
Interest, engage and maybe even amuse your callers. A happy caller increases your likelihood of success.
A music on hold adapter has an integrated analog adapter module which allows any and all of your phones to provide on hold audio content to ordinary analog and “KSU-Less” phone systems. Currently, when a caller is placed on hold with an ordinary phone, that call is routed back to your phone company. And there it sits.
So modern technology, even with the most advanced VoIP business phone systems, has not improved the plight of the on hold song. If you are interested in learning more, check out Tom Scott's explanation at the Milton Keynes Museum, in their Connected Earth gallery.
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