Thank you for calling Sommers Plastics. Someone will be with you shortly. While you are waiting please listen to Sommers’ latest news, product information and help us celebrate….
People don’t like going on hold, but you knew that. Funny, considering the early telephone users had to wait to be connected anyway, but now we expect an immediate connection. Think back a couple of decades to the dial-up era. You probably remember the time it took for AOL to connect—and the sounds that went with it. Now, a web page that takes more than a few seconds to load is inexcusable.
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Unfortunately, it gets worse. Due to general sloppiness when it comes to setting the volume level for music on hold, a form of distortion known as “clipping” can appear, and regularly does if you’re willing to believe personal anecdotal evidence. If you want to know about the science behind clipping, then Wikipedia will tell you everything you need to know, but for those of us who have things to get on with, we can get by just knowing that when something is played too loud down a phone line, the sound starts to distort and sound really horrible.
Of course you’ll wait. You don’t have a choice. While you are waiting, take the opportunity to wrap your phone in strips of masking tape to give it the look of Eddie Van Halen’s famous “Frankenstrat” guitar.
Let’s drop some jargon: Caller retention. Customer satisfaction. Reducing churn. If you care about any of these, hold music should matter to you. Music affects mood. It can even have an effect on purchasing and decision-making behavior. Skip the sponsored Instagram posts of avocado toast; hold music is a bonafide influencer!
What sort of genre, tempo, or rhythm best exemplifies your brand? Lyrics or instrumental? Heavy bass or soft tones? Like ringback tones, this music is your caller’s introduction to your company. Make sure it’s on brand. A law firm probably doesn’t want the latest dance floor bass drop. A music agency, on the other hand, might want to feature some of their top artists and latest hits. Don’t take this to mean that traditionally serious industries can’t flex their personality—just acknowledge what’s appropriate in your domain.
Related: How to select, license, and format on hold music for your business phone
Your call is answered and while being transferred to the relevant department you hear on hold messages. Whilst waiting their on hold message is informing you about the options available to you, from how your property will be advertised through to information about a free market appraisal on your property, followed by a great mortgage deal that is currently available.
Your call is important to us, please hold and an advisor will be with you shortly.
at two sites wherever you have a phone system for your business that places people on hold and you want to take the opportunity to sell to a captive audience.
What’s the average length of the musical interludes in a Message on Hold program?
We are committed to our neighbors and the community. We support athletic leagues, non-profit groups, schools, local organizations and volunteer fire and rescue squads. Our education programs include tours for students and scouts, and open houses that allows communities to observe their operations and how the industry contributes to our quality of life.
More than 100 professional voice over artists available to record your messages including bilingual options.
Each business is unique. Let us create an estimate for a custom on hold message or voicemail greetings based on your business needs! Or simply call us at 1-888-899-8511.
And if you write something that doesn’t impress your coworkers or earn accolades, that’s fine. It’s called the writing process, and it’s why most writers prefer their seclusion. All writers are embarrassed by their first drafts.
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