Over 16% of callers make purchasing decisions based on the messages they hear while on-hold, even if the messages aren’t about your company.
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When your company phone rings that caller becomes a prospect. That brief time, spent on hold, can be an extremely powerful marketing tool; and the difference between gaining a client and losing a client. Our approach to on-hold messages is simple: Combine a captive audience with skillfully crafted ads, the right audio image and real marketing objectives and you'll hit a home run every time!
“Did you know?...as well as providing top quality on hold messages, Media Music Now has a library of around 4000 hand-selected quality tracks of royalty free music; can provide custom written music from a choice of composers; offers professional voice-overs and a whole range of audio editing services including podcast and audio book production”
Hold music has a paradoxical purpose: Keep folks on the line, but don't draw their attention. DigiPub/Getty Images
Hold music keeps your callers distracted from the wait, although it should not be considered a fix for long queue times.
Sian and the team did a great job for us, super fast service and informative throughout the process!
When your company phone rings that caller becomes a prospect. That brief time, spent on hold, can be an extremely powerful marketing tool; and the difference between gaining a client and losing a client. Our approach to on-hold messages is simple: Combine a captive audience with skillfully crafted ads, the right audio image and real marketing objectives and you'll hit a home run every time!
As a full service video production and marketing company, we help brands attract, engage and connect with customers. From website videos and TV commercial spots, to corporate sales & marketing videos, product demos and infomercials. Our video experts perfectly blend all the elements needed to produce effective, high quality custom videos for your brand. In-Store Overhead Business Music
The primary feature of on hold messages is that they provide a way to keep customers informed about your business. Instead of silence or elevator music, businesses can use their hold time to provide hours of operation and other useful information to their callers. Additionally, the wait time may be used to promote new products for demand generation. This can be a great tool in up-selling and cross-selling items to consumers while they wait.
Very helpful, prompt and friendly service made it very easy to set up messages on hold.
Did you know that 94% of all marketing budgets are spent to induce a customer to call, and only 6% to handle the call once it is received? In total, your callers can spend hundreds, even thousands of hours On Hold each year! That’s a lot of wasted time.
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-88% of callers preferred on-hold messages to other hold options, and 16 – 20% made a purchase based on an on-hold offer.
Hey there trendsetter! You could be the first review for Custom On-Hold Messages.
Popular and effective scripted announcements can include information on business hours, location, directions, promotional services or sales, and any other relevant customer service related message. Music, marketing messages, and interactive customer response features (i.e. customer satisfaction surveys) can be catered to captivate and engage your customer while they wait.
A study by Infomax inc found that callers tend to stay online for 25% longer if there is a mix of on hold messaging and not just plain music. So you need to mix it up.