Considering the relatively low cost of getting on-hold marketing messages recorded and hosted, it’s surprising, so many businesses fail to consider this a priority. Investing in such a business function only adds another layer of professionalism to your service line.
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Message On Hold is the most effective marketing tool for promoting your business to prospects, while providing customer service information to your customer base. Variously labeled as telephone on hold messaging, phone hold music, marketing message, telephone on hold message, on hold communication, on hold marketing, or another 50 variations, the programming you play to callers on hold is an essential communication tool. Think about it: who is more captive than a caller on hold?
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Here are a few things to keep in mind to have a killer script your callers will be receptive to: Speak to your audience: When creating a script, make sure you know WHO you’re talking to above anything else. Is it moms, teenagers or middle-aged men who like golf? Appeal to their interests in relation to your business with a captive voice, and they’ll be much more willing to listen (and be patient while doing so). Time it appropriately: You know your business better than anyone else, so as such, you’re probably aware of a caller’s average hold times. While this can vary with growth and other factors, make sure you record enough messages to fill the time so a caller isn’t stuck hearing an eternal loop of the same 3 messages. They’ll thank you for it by being far less irritated. Stay current: Some companies have seasonal sales and changes, so including this in your script as the year progresses means you remain relevant with the latest and greatest. For example, during the holidays you can say “Seasons greetings from Fletcher’s Flowers...” or something similar. You can also include event notifications, advertisements, and other informational messages so they learn more about your business. Be natural: Think about how you’d like to be talked to. Typically, a robot isn’t the first thing that comes to mind. Writing for auditory purposes elicits a different approach than writing for digital or print. Make sure whatever your script is that you read it aloud, and test it out on coworkers or friends. If they get bored or disengage, chances are, your callers will too. Know their path: What’s your end goal for what you’d like your caller to accomplish? Tailor your messaging to them based on what you come up with. If you’d like to upsell, consider using some on hold time to discuss a company-wide promotion they can take advantage of, or a fun fact about your industry they wouldn’t know. Give a call-back option: If your phone system has the feature and a caller doesn’t have time to spend on hold, offer them the option to receive a callback without affecting their position in line, or to leave a message. This can alleviate the stress of waiting.
A very smart way to market your business by delivering an engaging message wile they wait. Ideal for small to medium businesses Quality recorded messages from an expert production teamCompetitive packages
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10. Max Wait Time Reached Message. What the caller hears when they have been waiting in the queue for the maximum amount of time. Sample Scripts: “You have exceeded the waiting limit for this queue.
Help educate your clients about your practice’s philosophy of care including industry-wide initiatives like Fear Free certification and AAHA accreditation. These types of messages can help set your practice apart from other clinics and builds client loyalty.
Here’s what happens to our two example tracks when we use some amplification to introduce clipping into the mix:
The best hold music has few instruments and preferably only one. Simple music handles the change in quality better than a full orchestra arrangement. The latter gets distorted, particularly if it’s too loud for the phone to handle and clipping happens. No one wants to hear a dirge-like cacophony masquerading as “Pachelbel’s Canon in D.”
Don’t know what the messages should say? You could engage a marketing or branding firm to help with this.
Voice Prompts – usually combined with a Business Intro announcement, used for Auto Attendant and IVR prompts to provide menu options and assist in telephone navigation.
Custom Voicemail Greetings: Our pre-recorded on hold messages are available in 9 languages spoken by native speakers. We custom produce highest quality voicemail messages, IVR messages, on hold messages and announcements based on your individual scripts in multiple languages. We are looking forward to your call. Filter Type All Time Past 24 Hours Past Week Past month Contact List Found1. 866-359-4653 2. 212-355-6980 3. 866-359-4653 4. 888-466-4653 5. 07 3117 0700 6. 300 935 938 New Contact Listing› Centerpoint Energy› Micro Center› Freeview› Google Cardboard› Broadview Networks› Icloud› Staybridge Suites Chattanooga Dwtn Conv Ctnr› Google Calendar› Microsoft Teams› Mckesson Corporation› Walt Disney World› Technical Support› U Haul› Full Service Network› Uc Browser› AnydoBrowse All Listing » Frequently Asked QuestionsIs it good to put your phone on hold?
Picking the appropriate hold music is crucial. After all, there’s a reason elevator music is a running joke. We know that waiting is annoying and that music influences mood. Don’t just queue up some Mozart and call it a day; do strategize your musical picks.
Working with Holdcom to keep your program up to date is easy. Just tell your Client Relations Representative and Script Consultant the information and they’ll revise your script. They can replicate your advertising from newspaper or television ads, follow your social media updates, and check your website.