On-hold messaging is the first impression many of your customers get. Simply put, it's one of the least expensive, most powerful marketing investments you can make!
Really helpful in assisting to select the right products for our needs. Definitely more concerned with offering expertise than just making a sale. Great service!
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Finally, take into account the reduction in quality that goes hand in hand with hold music. The audio quality is—at best—24 times worse than that from a CD. Yes, we just said CD. The public telephone network wasn’t built with HD music in mind. Thankfully for OnSIP customers, we provide HD radio for VoIP music on hold. That said, your company might have top of the line audio quality, but if clients call in from an old landline or cell, they might hear some distortion.
An educated customer is your best customer. So, if you had their undivided attention, what would you want your customers to know? On hold marketing offers the perfect opportunity to talk about the latest solutions in IT security solutions, share your experience and certifications, and assure prospective customers that they have made the right call! In fact, your phone system is a powerful marketing tool for your business, allowing you to easily update your messaging with the season, advertise your support services, or highlight a few customer testimonials. Inform callers of the technology manufacturers you work with, your 24-hour support line, or what they can expect when they work with you. Build your credibility by sharing information about your industry awards, experience & certifications, and more. Reduce the frustration of long hold times by keeping callers engaged with informative content such as details on the latest VoIP systems and Cloud computing. Choose voice and music that compliments your brand and company values.
Every call should go on-hold while being transferred. Studio 52 is a pioneer in production of Telephone Hold Messages that helps our clients to inform, educate, advertise and entertain their callers with latest information, production knowledge, exciting offers or to put simple seasons greetings on the phone and transform this dead time into great opportunity! Studio 52 has produced Telephone Hold Messages for more than 2000 clients around the region and numbers are still growing!
Even if your wait time is short, don’t discount the power of hold music. OnSIP’s average wait time averaged 18 seconds last month, which is just long enough for the caller to notice that the instrumental music is pleasant, with enough character to prevent boredom, before our team picks up. When that’s the last thought in your caller’s head before speaking with your business, it’s likely to be a more pleasant conversation than it might have been otherwise.
When you begin to consider what callers on hold should hear while they wait, be sure to focus on your callers and their needs. Think about: Why are they calling? What would keep them interested and even inspired? Remember, on hold messages shouldn’t be a hard sell, but rather a soft sell or conversation with people who have reached out to you, and are in an excellent position to make buying decisions based on what they hear while on hold.
Avoid using ‘please’ more than once, it gets wordy and redundant. The goal is to keep the content as concise as possible, moving callers quickly and seamlessly through the options.
Often, it’s a good idea to precede the message with a bright alert sound effect to grab snoozing customer attention:
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Whether you use the best hold music in the world or a simple repeating jingle, hold music is worth using for one reason. Customer retention. USA Business Telephone Today held a study of 30,000 callers.They placed each on hold for one minute, but split the callers into three groups and used different hold techniques on each before measuring the results.
Once your project is produced, you’ll be able to deploy your MOH program right to your phone system. Or let us handle the implementation with our remote load solutions.
For a more modern example of a bad choice of hold music, let’s take an example I have to endure on a regular basis, Month of Sundays by Passenger. At CD quality it’s got lots of interesting stuff going on, which you’d imagine might be ideal to distract someone from the fact they’re being kept on hold for ages. However, playing it over the phone it’s simply too busy. As soon as the brass and backing vocals kick in it just sounds yuck.
Website: https://onairrecordings.com/blog/entry/can-i-have-messages-on-hold-without-an-expensive-new-phone-system
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Our business phone app enables you to talk & text from your business number. You can even share a common work number with team members and create professional call menu options. Business calls, text messages, voicemail, voicemail transcription, and contacts will remain separate from your personal stuff. Cool, right? Check out our step-by-step set-up guide below. No need to buy a separate phone for business. Get a separate work phone number on the phone you're already using. Get a local or toll-free business phone number or port your current number. Talk & text from your business caller ID so your personal number stays private. Distinctive look for incoming business calls and text messages. Keep business calls, text messages, voicemail, & contacts separate from your personal stuff. Voicemail transcription empowers you to read voicemail on the go. Set business hours so you receive business calls only when you want to. Team members get their own extension and can use the app for free. Keep track of customer conversations with Client Notes. Add call menu options for a polished and professional call experience.