This brings up the ever-present question of appropriate branding for your business. At a funeral home, Green says, you don't want an upbeat pop song, for obvious reasons. Mark Malekpour, who works at Beatsuite, a music library which sells a variety of songs specifically for hold systems, says that companies too often want popular music. "For an insurance company, you don't want something from Queen or U2," he said. "When you're choosing music for an insurance company, it shouldn't feel happy or feel good or lighthearted, because insurance is something you have to have, and you want to think, 'These guys get what insurance is all about.' " (Beatsuite's bestselling hold song is called "Inspiring Innovation," which is tagged as: "Success, achievement, and trustworthy.")
5.0 out of 5 stars much cheaper option than professional on-hold service I used to use a professional on-hold service which would charge me about $500 every time I wanted to change my on hold message. This product works exactly as it states. I did not use the software that came with it, but with a few online searches it was easy to figure out how to convert a voice memo on my iphone to a compatible file, and background music is easy to find online too. So I read from a script I wrote with background music playing and made a voice memo on my iphone, converted it to the appropriate music file with free online software, and dragged and dropped the file into the usb drive they provided. Very low tech but the end result is excellent and I can change it up as often as I want. Very pleased with the purchase. I have an older phone system that came with my business when I started renting. There was a male adapter plug that was plugged into a CD player, but if the CD player was not running, I got no sound for "on hold". Sometimes I would remember to turn on the CD and put it on repeat, but...somethimes it would be turned off for months (the system is in an enclosed stairwell that is hard to get to).
