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Most business-class phone systems come with a library of pre-recorded on-hold messages or music for you to choose from. They also typically allow you to upload your own, giving you the opportunity to customize your callers’ experience while they wait.

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Here are a few things to keep in mind to have a killer script your callers will be receptive to: Speak to your audience: When creating a script, make sure you know WHO you’re talking to above anything else. Is it moms, teenagers or middle-aged men who like golf? Appeal to their interests in relation to your business with a captive voice, and they’ll be much more willing to listen (and be patient while doing so). Time it appropriately: You know your business better than anyone else, so as such, you’re probably aware of a caller’s average hold times. While this can vary with growth and other factors, make sure you record enough messages to fill the time so a caller isn’t stuck hearing an eternal loop of the same 3 messages. They’ll thank you for it by being far less irritated. Stay current: Some companies have seasonal sales and changes, so including this in your script as the year progresses means you remain relevant with the latest and greatest. For example, during the holidays you can say “Seasons greetings from Fletcher’s Flowers...” or something similar. You can also include event notifications, advertisements, and other informational messages so they learn more about your business. Be natural: Think about how you’d like to be talked to. Typically, a robot isn’t the first thing that comes to mind. Writing for auditory purposes elicits a different approach than writing for digital or print. Make sure whatever your script is that you read it aloud, and test it out on coworkers or friends. If they get bored or disengage, chances are, your callers will too. Know their path: What’s your end goal for what you’d like your caller to accomplish? Tailor your messaging to them based on what you come up with. If you’d like to upsell, consider using some on hold time to discuss a company-wide promotion they can take advantage of, or a fun fact about your industry they wouldn’t know. Give a call-back option: If your phone system has the feature and a caller doesn’t have time to spend on hold, offer them the option to receive a callback without affecting their position in line, or to leave a message. This can alleviate the stress of waiting.
Though it can be convenient and cost-effective, don’t let Bob from the copy room record your telephone voice messages. Phone communications represent a crucial component of a successful business. Whoever you pick will become the voice of your brand and business. When choosing a voice for your on-hold recordings, your target audience should be the most important factor. Who would one of your prospective clients take advice from? Who would they find the most captivating and trustworthy? Whether they’d prefer a conversation with a friend, command from an authority figure or advice from their mom, keep your audience’s needs at the forefront when listening to voice samples. Concept & Copywriting Directing & Producing Latest Audio Formats I'm a small business. Do I need professional recorded messages? Yes, you do! The size of your business has no bearing on its quality and professionalism. Whether you have a team of 200 employees or you're the one and only, having a professionally recorded message puts your business in a different category. This level of quality and attention to detail is a testament to your professionalism and dedication. On-hold programs vary from industry to industry. A doctor may tell you what insurance coverage they accept, while an auto body shop may want to share directions for after-hours drop-off information. Regardless of your industry, there are a few things all businesses should consider including in their on-hold program: Of course! In most case, we do recommend the use of music. Music is essential to most productions. At Migrate Sound, we spend countless hours looking for the right piece of music. When the music is right, your audience will go from being interested to being attentive and absorbed into your story or message. This is a subjective matter and can only be answered comparatively with other businesses providing the same services. We are probably more expensive than those online services. Some of these guys will sell you a fully produced message for $25. That said, we are definitely less expensive than those large Hollywood studios who charge a whopping $350 an hour. We are a small business in Santa Clarita, California. We care about the quality of our product, and more importantly our clients. We're happy when you're happy and we will do whatever it takes to get you there. Audio is our business and we've been doing it for many years. .

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Generic pop songs perform better than those with prosocial lyrics or instrumental music. It turns out people calling in with grievances don’t want to hear songs about helping the world, and stereotypical elevator music triggers anger when on hold for extended periods.
You have reached {COMPANY NAME}. We will be with you momentarily. Please note your call may be recorded for quality assurance purposes.

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Thank you for calling Carlton & Associates – Attorneys at Law. You will be assisted in just a moment… (short pause)
This is perhaps the most encouraging song in the list. Hold on, your Customer Service Representative is coming. Probably.

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83% of callers who are put into a queue without custom on-hold features will hang up after just 15 seconds. 36% of these people will never call back again. With Custom hold messaging you can reduce hang-up rates for your business and engage callers while they wait.

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- Audio file names should contain only upper and lower case letters, numbers, underscores, and a single dot ‘.’ symbol only.

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    On-hold messages let your customers know you haven't forgotten about them, and they are also a great advertising tool. While your customers are on hold you can tell them why your company is the best, or tell them about new product offerings. You pay only once for production, then the air time is free!

    “We are very pleased with the service from Media Music Now. Fast, efficient and straight forward service with high quality telephone messages for us. Thank you so much!" Gareth Mitchell, Tree2mydoor Ltd
    Voice over Internet Protocol, similar to cellular networks, is handled digitally. Ringback is one way in which VoIP is setting itself apart from traditional telephony services. When you subscribe to business VoIP, your phone will most likely come pre-programmed with both ringback and on-hold music. VoIP providers, unlike cell phone carriers, don’t charge extra for ringback tones. Not only that, you can upload your own custom ringback and on-hold music, such as a favorite song, a customized soundtrack, or even a customized greeting or up-sell message. VoIP subscribers can select different connect and on-hold music by accessing their online portal.

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    Music – during voice over messages, the music will be slightly raised in volume. It is important to select a piece of music that compliments your brand.

    -88% of callers preferred on-hold messages to other hold options, and 16 – 20% made a purchase based on an on-hold offer.
    I was wondering if its possible to have music play for the people that I will have on hold? Windows XP Pro Posted on Apr 13, 2009 7:25 PM Reply I have this question too (728) I have this question too Me too (728) Me too All replies Drop Down menu first Page 1 of 1 Page 1/1 last User profile for user: r.cloud r.cloud User level: Level 3 (815 points) Apr 13, 2009 7:29 PM in response to PsychedelicWonders In response to PsychedelicWonders

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    Where this creates an extra snag with music on hold is that the loudest part of a song doesn’t typically come in until the final chorus or reprise. This means that if you just listen to the first 10 seconds to check that your new hold music is working, then chances are you’ll be blissfully unaware that three minutes into holding (just as customers are beginning to feel irritated anyway), you start playing a sound like fingernails on a blackboard to them.

    We know your brand is the headliner, not the opening act! That’s why we offer a deep playlist of fully licensed, 100% commercial-free music, customized scheduling options, and our easy to install media player that connects to your existing stereo system receiver/amplifier and plays over your speakers.
    Can I use the music of my favorite artist/band/performer as the background to my Message on Hold program?

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    A number of practices answer their phones from 9 a.m. to 5 p.m. and are “closed” for an hour at lunch. This means that the office is available to take phone calls for just seven hours per day.

    On-hold messages let your customers know you haven't forgotten about them, and they are also a great advertising tool. While your customers are on hold you can tell them why your company is the best, or tell them about new product offerings. You pay only once for production, then the air time is free!
    Select a voice from our extensive roster that will best represent your brand. You can even select multiple voice talents if desired.

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Don’t miss out on an opportunity to educate and entertain your callers (bundled with the possibility of making that extra sale, which is always a plus). You can utilize on hold messages in a variety of ways to get engagement from your callers and to ensure they feel in control. All it takes is the right script, the right voice, and habitual updates dashed with a little bit of creativity.

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Whether it’s music, marketing messages, or a combination of both, the recording should be long enough so it doesn’t loop back to where they started when they were first put on hold. If you don’t typically have long wait times, this should be no problem. If calls get stacked up sometimes, you’ll want to make sure that the recording is at least as long as your typical wait time on a busy day.

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Digital technologies have made Telephone On-Hold Messages more reliable than ever! Whether you have an enterprise phone system or a couple of retail phones hooked up to a simple wall port, we have a solution that covers you!

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